Content Creator

We're hiring: Content Creator

Location: Bangkok (Rama 3), Thailand (on-site)

At I.C.C. International PCL., we are a leading force in Thailand's Retail and FMCG sectors, backed by more than 61 years of industry heritage. We represent a diverse portfolio of premium brands and are committed to delivering excellence, innovation, and long-term value to our customers. As part of our continued growth, we are seeking talented professionals to join our team and help drive impactful initiatives that enhance our market presence and strengthen consumer engagement.

Key Responsibilities:

• Develop and execute the brand's content strategy and content plan across online and offline channels, translating brand strategy, marketing priorities, campaign objectives, and commercial direction into relevant and engaging content.
• Partner closely with the Brand Marketing Manager to define content themes, storytelling direction, key messages, formats, and communication priorities for campaigns, product launches, seasonal activities, and always-on brand communication.
• Own and manage the content calendar and content pipeline, ensuring appropriate planning, prioritization, production, approval, and timely publication across relevant consumer touchpoints.
• Create and produce engaging brand content, including social media content, short-form videos, reels, product storytelling, campaign content, behind-the-scenes content, and other relevant formats.
• Develop content briefs and coordinate with Graphic Designers, photographers, videographers, production teams, agencies, freelancers, and external vendors to deliver content that meets brand and campaign requirements.
• Provide clear content direction to Graphic Designers and other creative resources, ensuring that copy, visual communication, storytelling, and overall content execution work cohesively across each campaign and consumer touchpoint.
• Manage end-to-end content production from concept development and briefing through production, review, revision, approval, and publication, coordinating with internal and external stakeholders as required.
• Ensure all online and offline content consistently complies with brand identity, tone of voice, visual guidelines, key messaging, and principal/licensor requirements, where applicable.
• Adapt campaign and brand communication into appropriate channel-specific content, ensuring messaging and creative formats are relevant to social media, e-commerce, retail, events, CRM, PR, digital platforms, and other consumer touchpoints.
• Coordinate with external agencies and content vendors, including briefing, timeline management, quality control, feedback, revisions, and delivery to ensure outputs meet agreed brand standards.
• Work closely with Marketing Shared Services and relevant internal teams to ensure content requirements are properly translated into creative and production deliverables.
• Monitor content performance, consumer engagement, social media trends, competitor activities, and emerging content formats to identify opportunities and continuously improve content effectiveness.
• Analyze relevant content metrics such as reach, engagement, views, shares, traffic, and conversion, and translate insights into recommendations for future content development.
• Maintain awareness of cultural, social, digital, and platform trends and proactively recommend new content concepts, formats, storytelling approaches, and creative opportunities relevant to the brand and target consumers.
• Support the Brand Marketing Manager in maintaining a consistent and distinctive brand presence across all consumer-facing communication, balancing brand-building objectives with campaign and commercial priorities.

Qualifications:

• Bachelor's degree in Communications, Marketing, Digital Media, Advertising, Creative Communication, or a related field.
• Approximately 2–5 years of experience in Content Creation, Content Marketing, Social Media, Digital Marketing, Creative, Brand Marketing, or related roles.
• Experience developing content plans and managing content across multiple online and/or offline consumer touchpoints.
• Strong understanding of brand storytelling, content strategy, social media, digital content, consumer behavior, and current content trends.
• Demonstrated ability to translate brand and marketing objectives into compelling content concepts and executable content plans.
• Hands-on content creation capability, particularly in short-form video, social media content, photography, basic copywriting, and/or digital creative production.
• Proficiency in relevant content creation and editing tools such as Adobe Photoshop, Adobe Premiere Pro, CapCut, Canva, or AI-enabled creative tools.
• Experience briefing and coordinating with Graphic Designers, agencies, photographers, videographers, production houses, freelancers, or other external vendors.
• Strong project and timeline management skills with the ability to manage multiple content deliverables simultaneously.
• Good understanding of social and digital performance metrics with the ability to use performance insights to improve future content.
• Strong creative judgment and attention to detail, particularly in maintaining brand consistency across different formats and channels.
• Strong communication and stakeholder management skills with the ability to provide clear creative feedback and coordinate effectively across internal and external teams.
• Good command of Thai and English.

Why Join Us

Be part of an established organization with a long-standing and trusted brand heritage.

Work alongside passionate teams in a dynamic, fast-paced industry.

Enjoy strong career development opportunities and a competitive compensation package.

Please note: Only shortlisted candidates will be contacted by our HR team.