Corporate Business & Product Marketing Team Lead

About the role

The Corporate Business & Product Marketing Team Lead is responsible for driving integrated marketing strategies that strengthen SKY Group's corporate business positioning, technology platforms, product value propositions, and market presence across domestic and international markets. The role connects Business, Product, Technology, Marketing, Sales, and Business Development to translate complex technology into compelling market propositions, commercial stories, and high-quality materials that support sustainable business growth.

Key responsibilities

• Develop and execute integrated Corporate Business & Product Marketing strategies aligned with SKY Group's business direction, technology capabilities, and long-term growth objectives.
• Strengthen SKY Group's positioning as a credible, innovative, stable, and internationally competitive technology organization.
• Translate business strategy, technology platforms, software solutions, technical capabilities, and competitive strengths into clear and commercially compelling market propositions.
• Develop and maintain business positioning, product positioning, value propositions, key messages, and product storytelling for SKY Group and its technology platforms.
• Work closely with Product, Engineering, Technology, Sales, and Business Development teams to understand product capabilities, customer pain points, market opportunities, and commercial priorities.
• Develop and support Go-to-Market strategies for new technology platforms, solutions, industries, customer segments, and international markets.
• Support the commercialization and overseas expansion of SKY Group's technology platforms and solutions through market-ready positioning, content, and sales enablement.
• Conduct market, customer, industry, and competitor analysis to identify trends, technology developments, customer requirements, and business opportunities in regional and international markets.
• Develop professional marketing and sales enablement materials, including corporate presentations, product and solution decks, product one-pagers, brochures, case studies, pitch materials, digital content, and event materials.
• Translate complex technical or engineering concepts into clear, customer-focused business value and easy-to-understand marketing messages.

About you

• Bachelor's or Master's degree in Engineering, Technology, Computer Science, Information Technology, Marketing, Business Administration, International Business, or a related field.
• Approximately 10 years of relevant experience in Product Marketing, Corporate Marketing, B2B Marketing, Technology Marketing, Business Marketing, or related functions.
• Strong experience in Technology, Digital Platforms, Software, SaaS, IT Solutions, Enterprise Technology, Digital Transformation, or other B2B technology businesses is highly preferred.
• Good understanding of technology products, platforms, software, or digital solutions, with the ability to translate technical capabilities into business value.
• Experience in Product Marketing, Go-to-Market Strategy, Sales Enablement, or international market development is highly preferred.
• Experience working with regional, international, or overseas markets will be a strong advantage.
• Experience working cross-functionally with Product, Engineering, Technology, Sales, Business Development, and senior management.
• Excellent command of written and spoken English, with the ability to independently prepare and present professional business and marketing materials.
• Strong presentation, storytelling, content development, stakeholder management, and project management skills.
• Strong commercial mindset, high ownership, accountability, attention to detail, and ability to work effectively in a fast-moving technology environment.