Country Manager

Job Summary:

We are seeking an experienced and commercially driven Country Manager to lead Asahi's business and growth strategy in Thailand. Based in Bangkok, the Country Manager will be responsible for overall business performance, including sales, distribution, commercial strategy, customer development and market expansion. The successful candidate will provide strong leadership to the local team, build strategic relationships with key customers and business partners, and drive sustainable growth of Asahi's premium beer portfolio in the Thai market.

Key Responsibilities

• Lead the overall business strategy and commercial operations for Asahi in Thailand.
• Take ownership of sales performance, revenue growth and profitability, including P&L management.
• Develop and execute the country's annual business and commercial strategy in line with regional and global objectives.
• Drive sales growth and distribution across on-trade and off-trade channels, including key accounts, modern trade, traditional trade, hotels, restaurants, bars and other relevant channels.
• Build and maintain strong relationships with key customers, distributors, business partners and other strategic stakeholders.
• Identify new business opportunities and develop strategies to strengthen Asahi's market presence and competitive position in Thailand.
• Lead negotiations and commercial partnerships with major customers and distributors.
• Work closely with Marketing to develop and execute effective brand, trade marketing and consumer activation strategies.
• Monitor market trends, consumer behavior, competitor activities and industry developments to identify opportunities and risks.
• Lead, motivate and develop the local sales and commercial team to achieve business objectives.
• Establish clear sales targets, KPIs and performance expectations across the organisation.
• Manage budgets, sales forecasts and commercial investments to ensure optimal business returns.
• Work closely with regional and global stakeholders to ensure alignment of Thailand's business strategy with overall Asahi objectives.
• Ensure compliance with company policies, local laws, regulations and applicable industry requirements.
• Represent Asahi professionally with external stakeholders and act as a key ambassador for the company's brands in Thailand.

Requirements

• Minimum 10 years of relevant commercial, sales or business management experience, preferably within FMCG, beverage, beer or consumer goods industries.
• Proven experience in a senior sale, commercial or country leadership role with responsibility for business growth and profitability.
• Strong understanding of the Thailand FMCG, beverage and beer market, with established industry networks preferred.
• Demonstrated experience managing P&L, sales targets, budgets and commercial strategies.
• Strong track record in developing and executing go-to-market and market expansion strategies.
• Extensive experience managing distributors, key accounts and on-trade/off-trade channels.
• Strong leadership capabilities with experience managing and developing high-performing teams.
• Excellent commercial, negotiation, analytical and decision-making skills.
• Strong stakeholder management and relationship-building capabilities.
• Strategic thinker with a hands-on and results-oriented approach.
• Excellent communication and presentation skills in English; proficiency in Thai is highly preferred.
• Willingness to travel within Thailand and internationally when required.
• Experience with premium/international beer brands or multinational FMCG companies will be an advantage.

Interested candidates are invited to apply through LinkedIn or send their updated resumes to [Confidential Information].