Country Manager, Thailand

Luxury Retail | Full P&L Ownership | Omnichannel Transformation

The Opportunity

Our client is a leading luxury brand with a long-term commitment to Thailand. Building on its established market expertise, the brand will strengthen its presence over the next three years by introducing new and innovative client experiences and building on the newer categories, with a focus on growing the business sustainably.

To lead this next phase, the brand is appointing a Country Manager, Thailand. This is a rare chance to shape the future of a luxury business in one of Southeast Asia's most dynamic markets.

The Role

You will take full ownership of the Thailand P&L and lead a team spanning commercial and corporate functions. Working closely with regional functional teams, you will set the direction for Brand, Merchandising, CRM and Retail strategy in the market.

Your key accountabilities will include:

• Driving sustainable, profitable growth of the Thailand business, with full P&L accountability
• Driving Brand, Merchandising, CRM and Retail strategy in partnership with regional teams
• Leading the expansion into new product categories, from assortment and launch planning through to in-store execution
• Building a strong clienteling culture across the boutique teams, with personalised client relationships, outreach and long-term client development
• Growing and nurturing the high-net-worth (HNW) and top-client base through exclusive events, private appointments and bespoke experiences
• Transforming the existing retail and online channels into a sustainable omnichannel business
• Building strong, long-term relationships with landlords and mall partners, and leading lease negotiations, store location strategy and network planning
• Identifying and pursuing new opportunities to grow the market
• Introducing innovative client experiences that strengthen the brand's presence
• Inspiring, guiding and developing a high-calibre team across commercial and corporate functions

The Ideal Candidate

You are a commercially sharp, entrepreneurial leader who builds businesses for the long term. You think creatively and are comfortable finding non-traditional solutions in a fast-moving market.

• Degree-qualified, with at least 12 years of relevant experience in luxury retail management or a service-oriented general management role
• Proven experience managing a luxury fashion or W&J business, ideally in Thailand
• A proven track record of delivering results in complex, dynamic business environments
• Strong clienteling expertise, with experience developing HNW and top-tier clients in luxury
• Established relationships with key landlords and mall operators in Thailand, with strong negotiation skills
• An entrepreneurial mindset, with the creativity to shape non-traditional solutions
• Exceptional leadership, with the ability to inspire and develop teams
• Strong strategic thinking and analytical skills
• A collaborative style, working effectively with regional functional teams

To Apply

Please click Quick Apply to submit your application directly via LinkedIn.

Thank you for your interest in this opportunity. While we'll be reaching out only to shortlisted candidates, we value your application and will keep your profile in mind for future roles that may be a better fit.

Partners Consulting Pte. Ltd. | EA Licence No: 21S0597 | Registration No: R1107902