CRM & Customer Growth Manager

About the Company

IMAX POWERTOOL | Bangkok, Thailand

About the Role

WE'RE HIRING | CRM & Customer Growth Manager

Responsibilities

• Drive repeat purchases, upselling, and cross-selling.
• Develop CRM strategies and customer segmentation across LINE OA and e-commerce channels.
• Improve customer lifetime value and average order value through data-driven campaigns.
• Leverage AI, automation, and analytics to improve sales conversion.
• Lead a cross-functional team and collaborate with Technology on system integration.

Qualifications

• CRM / LINE OA (Crescendo): broadcasts, offers, and frequency caps; block rate at or below baseline
• • In-house CRM: has built a single customer view (LINE OA 480k, iNet 300k+, marketplaces)
• • Segmentation: by trade and role; 80/20 value view
• • Lifecycle programs: welcome, repeat, battery replacement, bundles, birthday, win-back
• • SQL / data analysis: daily sales vs plan; weekly red/yellow / green KPI review
• • Experimentation: weekly tests with holdouts; scale only what beats control
• • Revenue growth: +200M; LTV +20%; AOV 1,800 to 4,000 THB via bundles and upsell
• • Channel plans: LINE OA, Messenger, Facebook groups, telesales, website; chat-to-telesales handoff
• • Pilot to rollout: Messenger + Crescendo API, 200-customer pilot, then scale
• • Leadership: 3 direct reports, weekly targets and 1:1s; PDPA
• • Education: Bachelor's (marketing, engineering, business, or related), top-10 Bangkok or regional university (see Index)
• • English: fluent (the team works in English)
• • AI-native: uses Claude, ChatGPT, Codex, Wispr Flow daily, or has built things with AI
• • Data: Excel / SQL basics, automation tools (n8n / Make, Apify); 1+ year of experience

Required Skills

• CRM / LINE OA (Crescendo): broadcasts, offers, and frequency caps; block rate at or below baseline

• In-house CRM: has built a single customer view (LINE OA 480k, iNet 300k+, marketplaces)

• Segmentation: by trade and role; 80/20 value view

• Lifecycle programs: welcome, repeat, battery replacement, bundles, birthday, win-back

• SQL / data analysis: daily sales vs plan; weekly red/yellow / green KPI review

• Experimentation: weekly tests with holdouts; scale only what beats control

• Revenue growth: +200M; LTV +20%; AOV 1,800 to 4,000 THB via bundles and upsell

• Channel plans: LINE OA, Messenger, Facebook groups, telesales, website; chat-to-telesales handoff

• Pilot to rollout: Messenger + Crescendo API, 200-customer pilot, then scale

• Leadership: 3 direct reports, weekly targets and 1:1s; PDPA

• Education: Bachelor's (marketing, engineering, business or related), top-10 Bangkok or regional university (see Index)

• English: fluent (the team works in English)

• AI-native: uses Claude, ChatGPT, Codex, Wispr Flow daily, or has built things with AI

• Data: Excel / SQL basics, automation tools (n8n / Make, Apify); 1+ year of experience

Preferred Skills

• Reports to the Head of Data & AI; partners with Sales, E-commerce, Marketing, CS, and SCM

• Owns a revenue number: judged on +200M new sales, LTV, AOV, and repeat purchase, not campaigns launched

• Customers are technicians and home users, many on LINE; mix of B2C and small B2B (team owners, contractors)

• AI-first: uses Claude / ChatGPT to analyze, write scripts, and draft content; reads SQL output unaided

• Fast weekly rhythm: test, measure, scale