CRM Manager

Adecco Recruitment Thailand is currently representing a market-leading consumer business in Thailand in the search for an experienced Marketing Manager – CRM.

The organization has a significant nationwide presence, this person will works closely with regional and global digital and technology teams. The business is continuing to strengthen its digital, e-commerce, CRM and loyalty capabilities, making this an opportunity to contribute to a large-scale customer transformation agenda.

Key Responsibilities

• Lead the CRM strategy and long-term direction of the loyalty ecosystem.
• Develop customer lifecycle strategies covering acquisition, engagement, retention and win-back.
• Drive personalized customer journeys through customer segmentation, CRM platforms and data analytics.
• Manage end-to-end CRM and loyalty initiatives, including project timelines, campaign execution, commercial business cases and performance analysis.
• Support the growth of digital ordering and e-commerce channels.
• Analyze campaign and sales performance and provide insights to local, regional and global stakeholders.
• Collaborate closely with cross-functional teams, agencies, vendors, regional/global teams and business partners.

Qualifications

• Minimum 5 years of experience in CRM, Loyalty Management, Digital Marketing or E-commerce.
• Experience within Retail, FMCG or a high-growth digital environment.
• Strong experience in customer data analytics, segmentation and CRM-driven marketing.
• Proven ability to manage multiple projects and influence senior and cross-functional stakeholders.
• Knowledge of tools such as Power BI, Braze or related CRM and analytics platforms would be beneficial.
• Fluent written and spoken Thai and English.
• Experience within food retail, quick-service restaurants or high-growth e-commerce businesses would be an advantage