CRM & Marketing Manager

Position: CRM & Marketing Manager

Our client seeking a CRM & Marketing Manager with experience in the automotive industry to manage the end-to-end customer journey, from lead generation and sales handoff to post-sales engagement. This role is ideal for a data-driven and strategic professional who can leverage CRM and marketing automation tools to manage leads, enhance customer loyalty, and drive revenue growth. You will work closely with Marketing, Sales, and Service teams to deliver a seamless, measurable customer experience.

Key Responsibilities:

End-to-End Customer Journey Management:

Manage customer leads from initial interest through sales handoff and post-sales follow-up

Ensure smooth processes that maximize conversion rates and customer satisfaction

Data-Driven Marketing Strategy Development:

Analyze customer data to design personalized marketing campaigns

Optimize alignment between Marketing, Sales, and Service teams for maximum impact

Lead Management & Process Optimization:

Distribute qualified leads to sales teams systematically

Improve lead handoff processes to increase sales conversion rates

CRM & Marketing Automation Oversight:

Maintain data accuracy and integrity within CRM systems

Optimize workflows and ensure system efficiency for campaigns and lead management

Performance Analysis & Reporting:

Track campaign performance and customer metrics

Prepare reports on key KPIs including ROI, revenue growth, and conversion rates for management review

Cross-Functional Collaboration:

Work closely with Marketing, Sales, and Service teams to ensure consistent brand messaging and a positive customer experience

Qualifications:

• 1. Bachelor's degree in Marketing, Business administration, Statistics or relate filed
• 2. Minimum 5 years of experience in Marketing/CRM Campaigns
• 3. Preferable Marketing in automotive marketing industry.
• 4. Strong presentation skill, communication skill, problem solving skill and have conceptual and systematic thinking.
• 5. Highly competent in MS Office applications, with advanced Microsoft Excel skill.
• 6. Proficiency in English is preferred; Chinese language skills are an added advantage.

How to Apply:

For further information or to apply, please send your resume to [Confidential Information] or contact 0926924469.