CRM Ops-TH
Job Description
- Responsible for Lazada Thailand CRM operations, devising and executing PUSH and Email strategy E2E for DAU growth.
- Developing Localized notification framework with scenario, segment, topic, contents across user journey to enhance CRM recall efficiency.
- Collaborate closely with cross-functional teams for requests communication and campaign promotions support.
- Data analysis on push performance metrics to adjust actions and find out opportunities immediately.
- Research and explore customer insight as well market trends to initiate new solution approach together with regional ops, product and tech teams.
- Bachelor's degree or above, with CRM and/or content ops experience in e-commerce or related industry.
- Excellent content ops ability to craft engaging Thai and English content.
- Result-driven mindset with experience in A/B testing, data analysis and strategy optimization.
- Good understanding of the Thai market and in-depth knowledge of e-commerce user behavior.
- Strong team player, innovative mindset, and self-motivated in a fast-paced environment.
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