CRM & Revenue Operations Manager

CRM & Revenue Operations Manager (HubSpot)

On-site: Chiang Mai, Thailand

Role Overview

The CRM & Revenue Operations Manager is responsible for the day-to-day operation and improvement of our revenue systems and processes, with HubSpot at the centre of the ecosystem.

This role works across Sales, Marketing, Tech Support, and Engineering to make sure our systems, automation, data, reporting, and handoffs work effectively.

You will be our hands-on HubSpot expert while also supporting the wider systems connected to revenue operations, including sales engagement, prospecting, payments, customer communication, advertising, contracts, and other integrated platforms.

This is a senior individual-contributor role. You will be expected to identify problems, recommend improvements, and take ownership of implementation, while broader strategy, budgets, and major system decisions remain with business leadership.

Core Responsibility Areas

1. HubSpot & CRM Operations

Act as the primary day-to-day HubSpot specialist across Sales, Marketing, Support, and Engineering.

You will:

• Maintain lifecycle stages, deal pipelines, lead statuses, and CRM properties
• Build and maintain forms, lists, segmentation, and CRM assets
• Manage users, permissions, and access
• Improve how teams use HubSpot across the customer lifecycle
• Troubleshoot CRM issues
• Identify gaps or inconsistencies in processes
• Support the implementation of new HubSpot functionality
• Keep CRM structures organised and scalable
• Recommend improvements when existing processes are creating unnecessary work or confusion

Success looks like:

Teams trust HubSpot, data is reliable, and CRM processes support how the business actually works.

2. Automation & Customer Lifecycle

Build and improve automation across the full customer journey.

This may include:

• Lead routing and assignment
• Sales follow-up
• Trial journeys
• Lead nurturing
• Customer onboarding
• Support handoffs
• Engineering-led technical evaluations
• Internal notifications and task creation
• SLAs and escalation processes
• Customer lifecycle communications

You will:

• Build and maintain workflows
• Test automation before rollout
• Monitor workflows after launch
• Troubleshoot failures or unexpected behaviour
• Remove unnecessary or outdated automation
• Identify opportunities to reduce repetitive manual work
• Improve handoffs between teams

Success looks like:

Clear ownership, faster follow-up, fewer dropped leads, and less manual work.

3. Revenue Technology & Tools

Support the wider technology stack used across Sales, Marketing, Support, and other customer-facing teams.

This includes systems used for:

• Sales engagement and calling
• Prospecting and data enrichment
• Outbound email and customer communication
• Payments and licensing
• Advertising and demand generation
• Contracts and electronic signatures