Customer Marketing, Digital Marketing Support & Analyst

Customer Marketing, Digital Marketing Support & Analyst

About us:

Sony Thai Co., Ltd. is located on New Petchburi Road in Bangkok, Thailand. We create inspiring entertainment experiences through an innovative portfolio of televisions, home audio systems, headphones, earphones, speakers, cameras, PlayStation products, and more. We aim to bring creativity and technology closer to customers. Join us and build your career with a global brand where innovation, passion, and purpose come together to inspire people every day.

About the role:

This role supports Customer Marketing and Digital Marketing operations, including end-to-end CRM campaign execution, customer journey and audience setup, system and technical support, campaign-related inquiries, and performance analysis across CRM, social media, and digital platforms.

Role and Responsibilities:

• Handle customer marketing campaigns including communication, customer journey design, CRM target audience segment creation, eDM set-up, survey form creation, monitoring and collaboration with Sales, Sales admin, Marketing, Procurement, and FAD from end-to-end
• Weekly and monthly analysis and plan execution to achieve monthly CMK, including eDM performance
• CRM content translation
• Handle customer service inquiries related to the responsible campaigns
• Expand members who link LINE with MSR
• Any CRM system development related to LINE that covers all categories
• Plan always-on SNS content
• Weekly monitor and analyse SNS performance
• Social sentiment analysis
• Weekly analyse PDP traffic
• Update the extra warranty monthly list on GWX (Global Warranty Exchange)
• Support SNS technical operations
• Support Adobe Analytics operations
• Create microsites as assigned

Qualifications:

• Bachelor's Degree in Marketing is preferable
• 1-3 years of working experience in Digital Marketing & CRM will be an advantage
• Good command of English, initiative, strategic thinking, creativity, and high ownership to get things done without a supervisor following up
• Results-oriented
• Good interpersonal skills. Can work both with others, with flexibility and time management, or independently