MAIN PURPOSE
Shiseido is seeking a data-driven and customer-centric CRM Executive to play a key role in strengthening our customer relationship management ecosystem and driving customer engagement across the consumer journey.
In this role, you will transform customer data into actionable insights, optimize CRM campaigns and journeys, and support initiatives that enhance customer retention, loyalty, and business performance. Working closely with local, regional, and external partners, you will contribute to a seamless end-to-end CRM experience that deepens customer relationships and supports sustainable brand growth.
KEY RESPONSIBILITIES
CRM Strategy & Customer Journey
- Support the development and execution of CRM strategies that enhance customer engagement, retention, and lifetime value.
- Design and optimize customer journey frameworks to improve customer experience and deliver business results.
- Manage and continuously improve automated CRM triggers and lifecycle communications.
Customer Analytics & Insights
- Analyze customer data and behavioral trends to identify growth opportunities and actionable business insights.
- Monitor CRM campaign performance and recommend optimization strategies to improve effectiveness and ROI.
- Develop regular CRM performance reports and provide analytical support to brand and management teams.
CRM Operations & System Excellence
- Support CRM system monitoring, testing, and enhancement initiatives to ensure smooth operations and data accuracy.
- Work closely with internal stakeholders, regional teams, and external partners to ensure efficient CRM processes and campaign execution.
- Maintain high standards of CRM data quality, governance, and operational effectiveness.
Cross-functional Collaboration
- Partner with Marketing, Digital, Commercial, Regional, and Vendor teams to deliver integrated customer engagement initiatives.
- Support special projects and other business initiatives as assigned.
REQUIREMENTS
- Bachelor's degree in Business Administration, Marketing, Data Analytics, or a related field.
- Minimum 3 years of experience in Marketing, CRM, Customer Analytics, Loyalty Marketing, or related fields.
- Experience working with CRM platforms, customer databases, and marketing automation tools is advantageous.
- Advanced proficiency in Microsoft Excel, including Pivot Tables, VLOOKUP, and data analysis functions.
- Proactive, self-motivated, and results-oriented mindset.
- Strong problem-solving capabilities and ability to navigate ambiguity.
- Excellent analytical skills with an understanding of marketing trends.
- Good computer skills with proficiency in relevant software.
- Excellent communication skills in both Thai and English.
- Collaborative team player with the ability to work effectively across multiple functions and markets.
- Curious, agile, and eager to continuously learn and grow.
