Customer Strategy & Planning Assistant Manager

Job Title

Customer Strategy & Planning Assistant Manager

Scope

Customer Strategy & Planning

Location

Bangkok, Thailand

Terms

Permanent, Full Time

The role

To lead and drive category growth by developing and executing strategic plans that deliver annual business results. This role serves as the key interface between marketing, sales, and cross-functional teams to co-create innovation launches, optimize category investments, and tailor channel-specific strategies. By leveraging data-driven insights and cross-functional collaboration, the role ensures effective campaign execution, competitive analysis, and retailer engagement to maximize performance and profitability across all channels.

What you'll be responsible for

• Drive and deliver yearly business results.
• Lead category strategy development & guideline and Co-developed innovation launch with marketing team since campaign development, financial P&L, channels & activation plan, pack, price, promotion suggestions
• Provide a detailed analysis of actual sales vs forecast result and propose the rolling channel or action plans to the management.
• Work jointly with marketing team to assess category opportunities and analyze competitor and channel behavior for the annual plan, forecast and identify areas of opportunity.
• Plan, execute and evaluate options jointly with CBD (Key Account Managers and BD) for tailor made activities to enhance retailers commitment and integrating support plans
• Communicate to the CBD and retail partner team on any marketing/trade marketing initiatives to ensure smooth operation during implementation.
• Development category specific to each channel and customer, lead the development and execution of category plan, category JBP, D4R and D4C
• Managing and optimizing category investment, BMI, CCP to achieve turnover with optimal investment.

We're looking for someone who has

• Bachelor's or Master's degree in a relevant field.
• Minimum 3 years of experience in trade marketing, category analysis, or within the FMCG industry is preferred.
• Solid understanding of customer marketing, with the ability to provide strategic input to marketing, CBD (including field force), finance, and planning teams.
• Strong analytical skills with the ability to synthesize multiple data sources into actionable strategies.
• Proficient in data analysis and visualization tools such as Tableau, Power BI, Nielsen Retail Index, and Microsoft Office (Excel, PowerPoint).
• Fluent in both English and Thai, with excellent communication skills.
• Skilled in presentation, stakeholder alignment, and negotiation.
• Strong project management and problem-solving capabilities.
• Creative mindset with a passion for driving new initiatives.
• Proven experience in leading cross-functional teams and collaborating with external agencies.

What you'll get

Alongside meaningful work and strong development, we offer a reward package that typically includes

• Market-competitive pay and performance related rewards
• Flexible ways of working
• Support for health, wellbeing and life outside of work
• Time off to rest and recharge
• Ongoing learning and development opportunities