Department Manager - Commercial Event Planning

Key Responsibilities

• Lead end-to-end planning and execution of in-store tasting booths, activities, and commercial booths.
• Manage external agencies covering scope, SLA, manpower, execution quality, performance, and cost.
• Develop and improve SOPs, workflows, and operating standards to support execution at scale.
• Manage activation plans and calendars based on commercial priorities and performance data.
• Coordinate with Commercial, Buyer, Marketing, Store Operations, Finance, Procurement, suppliers, and agencies.
• Drive supplier participation and commercial income opportunities through activation programs.
• Analyze performance including sales uplift, conversion, customer engagement, booth utilization, execution quality, and ROI.
• Use data and insights to optimize store selection, activation mechanics, resource allocation, and investment.
• Manage budget, agency costs, procurement, and payment processes.
• Lead process improvement, reporting, and automation initiatives to improve efficiency and scalability.
• Lead and develop the team to ensure strong ownership and execution.

Qualifications

• Bachelor's degree in Business, Marketing, Management, Data Analytics, or related fields.
• 5–8 years of experience in commercial activation, trade marketing, retail operations, FMCG, or related fields.
• Strong numerical and analytical skills with a data-driven mindset.
• Proficient in Excel and PowerPoint; SQL and data analytics experience are preferred.
• Experience with dashboard and data visualization tools is an advantage.
• Experience in multi-store activation and external agency management is preferred.
• Strong project management, stakeholder management, and problem-solving skills.
• Good command of English is preferred.
• Strong ownership and ability to work in a fast-paced environment.