Key Responsibility:
1. Campaign Planning & Ideation
- Develop customer campaign blueprints and propositions aligned with company strategy, customer insights, and market trends.
- Define key campaign drivers and secure leadership sign sign-off on proposals.
2. Cross-Functional Alignment & Stakeholder Management
- Integrate cross cross-functional inputs (within Customer team) into a cohesive Go Go-to -Market Plan.
- Serve as the central liaison between internal stakeholders and external partners to resolve challenges and ensure smooth coordination.
3. Integrated Marketing Communication (IMC) & Execution
- Drive communication strategy and IMC development across all customer touchpoints to ensure consistent brand messaging.
- Oversee production, adaptation, and quality control of campaign assets.
4. Agency & Creative Management
- Manage external agencies through structured briefing, creative evaluation, and alignment with campaign objectives.
- Ensure timelines, production quality, and budget efficiency through structured approvals and collaborative feedback.
5. Budget & Project Management
- Control total campaign budget, including production costs, forecasting accuracy, and expenditure efficiency.
- Oversee project timelines, key milestones, and deliverables to ensure timely and flawless campaign execution.
6. People Leadership & Capability Building
- Coach, mentor, and develop team members to strengthen campaign planning and execution capabilities.
- Build team capability to improve performance and ensure sustainable talent development.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communication, or related field.
- Master's degree in a relevant field is preferred.
- Minimum 3–5 years of professional experience in campaign planning, customer marketing, or integrated marketing communications.
- At least 0–2 years in a leadership role managing a small to medium medium-sized team.
- Demonstrated experience in managing multi multi-channel campaigns from ideation to execution.
- Proven track record of driving measurable business results through customer customer-focused campaigns.
CP AXTRA | Lotus's
CP AXTRA Public Company Limited.
Nawamin Office: Buengkum, Bangkok 10230, Thailand
By applying for this position, you consent to the collection, use and disclosure of your personal data to us, our recruitment firms and all relevant third parties for the purpose of processing your application for this job position (or any other suitable positions within Lotus's and its subsidiaries, if any). You understand and acknowledge that your personal data will be processed in accordance with the law and our policy.
