Department Manager - Own Brand Communication
Job Description
Brand & Communication Strategy
Key skills
- Develop and execute marketing communication plans across all channels to support own brand growth.
- Create and manage content calendars, campaign briefs, and creative development and production.
- Plan and lead product launches, events, and in-store activations to boost visibility and customer engagement.
- Ensure consistent execution across offline and online media assets.
- Design and implement promotion mechanics tailored to shopper behavior and category goals.
- Source and manage promotional premiums, ensuring timely delivery and cost control.
- Monitor promotion effectiveness and track sales uplift to optimize future planning.
- Work closely with cross-functional teams to ensure seamless execution and alignment.
- Analyze consumer trends and competitor activities to guide campaign planning and brand positioning.
- Monitor campaign performance to refine strategy and execution.
- Manage and optimize marketing budgets.
- Coordinate with external parties to ensure quality and cost efficiency.
Key skills
- Bachelor's degree in Marketing, Business, or related field
- 5+ years of experience in brand, marketing, or trade marketing preferably in retail, wholesale, or FMCG sectors
- Strong experience in integrated campaign planning and trade promotion development
- Proven ability to manage agencies, suppliers, and internal stakeholders
- Excellent communication in Thai and English, with strong attention to detail
- Analytical, creative, and highly organized with the ability to manage multiple projects independently and simultaneously
More Info
Key Skills
Content calendars
Brand Communication Strategy
Promotion mechanics
Campaign briefs
Product launches
communication plans
Promotional premiums
In-store activations
Cross-functional collaboration
About Company