Department Manager - Own Brand Communication

5-7 Years

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Early Applicant

Job Description

Brand & Communication Strategy

Develop and execute marketing communication plans across all channels to support own brand growth.
Create and manage content calendars, campaign briefs, and creative development and production.

Campaigns, Events & Activations

Plan and lead product launches, events, and in-store activations to boost visibility and customer engagement.
Ensure consistent execution across offline and online media assets.

Trade Marketing

Design and implement promotion mechanics tailored to shopper behavior and category goals.
Source and manage promotional premiums, ensuring timely delivery and cost control.
Monitor promotion effectiveness and track sales uplift to optimize future planning.

Cross-functional Collaboration

Work closely with cross-functional teams to ensure seamless execution and alignment.

Market Analysis & Insights

Analyze consumer trends and competitor activities to guide campaign planning and brand positioning.
Monitor campaign performance to refine strategy and execution.

Budget & Vendor Management

Requirements

Key skills

Bachelor's degree in Marketing, Business, or related field
5+ years of experience in brand, marketing, or trade marketing preferably in retail, wholesale, or FMCG sectors
Strong experience in integrated campaign planning and trade promotion development
Proven ability to manage agencies, suppliers, and internal stakeholders
Excellent communication in Thai and English, with strong attention to detail
Analytical, creative, and highly organized with the ability to manage multiple projects independently and simultaneously