Deputy Division Head of Marketing - ICONSIAM

Overview:

This role will work closely with top management to drive marketing initiatives across brand communications, strategic partnerships, customer engagement, tourism marketing, digital campaigns, and large-scale experiential events. The successful candidate will play a key role in strengthening brand leadership, enhancing customer experiences, and driving sustainable business growth.

Key Responsibilities:

• Support and execute overall marketing strategy aligned with business objectives
• Lead integrated marketing communications and brand campaigns
• Drive destination marketing initiatives and iconic experiential events
• Oversee customer engagement, CRM, and loyalty initiatives
• Collaborate with business partners, tenants, agencies, and strategic stakeholders
• Monitor marketing performance and optimize initiatives through data-driven insights
• Support team leadership, cross-functional collaboration, and organizational development

Qualifications:

• Bachelor's degree or higher in Marketing, Business Administration, Communications, or related fields
• Approximately 10+ years of marketing experience with significant leadership exposure
• Strong strategic thinking, leadership, communication, and stakeholder management capabilities

Preferred Background:

• Extensive experience in strategic marketing leadership
• Strong exposure to retail, lifestyle destination, hospitality, tourism, or experiential marketing
• Proven ability to lead large-scale campaigns and stakeholder partnerships
• Strong commercial mindset with execution excellence
• Experience managing high-performing teams and cross-functional initiatives

This opportunity is highly suitable for commercially driven marketing leaders who are passionate about building experiential customer experiences and destination brands.