Digital Marketing Executive

Job Title: Digital Marketing

The candidate will play a key role in executing digital marketing strategies that drive brand awareness, lead generation, and customer engagement across multiple channels.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns aligned with overall company-level objectives.
• Manage email marketing initiatives including campaign setup, A/B testing, list segmentation, and performance tracking.
• Own and manage social media channels — from content planning and publishing to engagement and analytics.
• Implement and manage campaigns via marketing automation tools (Zoho Marketing)
• Plan, strategize and collaborate with Digital Marketing agency for on-page and off-page SEO to improve organic visibility and rankings.
• Collaborate with content, design, and sales teams to ensure messaging consistency and conversion-driven campaigns.
• Monitor campaign performance using tools like Google Analytics and provide regular reports with insights and recommendations.
• Regular reporting and analytics