About the Digital Marketing Manager:
We are seeking an experienced, results-driven Digital Marketing Manager to lead our digital marketing efforts and own the marketing strategy across our products. Partnering closely with Product Managers, you will set goals and build the strategies to achieve them — driving brand visibility, growth, and revenue, expanding into new markets, and leading a high-performing marketing team. The ideal candidate has a strong background in digital media, performance marketing, campaign management, SEO, and analytics.
Responsibilities:
- Partner with Product Managers to set marketing goals and build the strategy to achieve each product's and the company's objectives (e.g., sign-ups, active players, engagement, deposits, revenue).
- Lead performance marketing across channels — paid acquisition, campaigns, and promotions — and optimize the funnel to hit those goals efficiently.
- Develop brand strategy and lead end-to-end digital campaigns across channels such as blogs, websites, affiliate networks, influencers, and brand communities.
- Drive market expansion — enter and grow new markets, geos, and player segments; localize strategy.
- Plan and manage short- and long-term marketing schedules, budgets, and resource allocation, including P&L forecasts and spend.
- Work closely with the SEO team to enhance keyword rankings and organic visibility.
- Monitor, analyze, and report on campaign performance and ROI; use insights to optimize strategy and tactics.
- Lead and manage a cross-functional marketing team (SEO, social media, content, ads, and design) — set clear goals, provide regular feedback, coach team members, and evaluate performance for high-impact execution and continuous improvement.
- Conduct competitive and market research to identify trends, opportunities, and threats in the Gaming and digital landscape.
- Stay up to date with digital platforms, emerging ad formats, and marketing technologies.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master's degree is a plus.
- Proven experience in a digital marketing leadership role, ideally within the tech, gaming, or digital product industry.
- In-depth knowledge of SEO, SEM, content marketing, social media, email marketing, and paid digital advertising (e.g., Google Ads, Facebook Ads).
- Strong performance/growth marketing experience — paid acquisition, funnel optimization, and turning goals into campaigns that deliver results.
- Hands-on experience with media buying and biddable platforms (Google Shopping, Facebook Ads Manager, etc.).
- Proficient with analytics tools such as Google Analytics and related platforms to drive performance insights.
- Experience partnering with product teams on go-to-market and growth; exposure to market expansion/localization is a plus.
- Strong leadership and team management skills, with a proven ability to guide, develop, and inspire teams toward achieving marketing goals.
- Analytical, data-driven mindset, capable of interpreting complex metrics and translating them into actionable strategies.
- Comfortable operating in a dynamic, fast-paced environment with the ability to adapt to change and uncertainty.
- A can-do attitude, resourceful, and results-oriented with a strong sense of ownership.
