Digital Marketing Manager

Digital Marketing Manager - Thailand (Franchise Recruitment)

Location: Thailand

Languages: Trilingual Proficiency (Mandarin Chinese, Thai, English)

Core Responsibilities:

1、Strategy & Ad Operations: Develop digital marketing strategies specifically for the Thai market. Hands-on management of advertising campaigns across mainstream channels (Meta [FB/IG], Google Ads, TikTok). Accountable for optimizing Cost Per Lead (CPL) and maximizing ROI.

2、Social Media & Live Streaming (Core Focus): Manage Social Media Operations for the brand's official Thai accounts (TikTok/Facebook) with a focus on franchise recruitment. Must act as the on-camera anchor for Thai live streams and short videos, presenting franchise projects and answering investor inquiries.

3、Localization & Creative: Leverage deep insights into Thai business culture to lead A/B testing for Thai ad creatives (scripts/copy) and Landing Pages, ensuring content is highly localized and persuasive.

4、Vendor Management: Source, select, and manage local Thai marketing agencies/vendors. Implement competitive mechanisms to ensure external output meets quality and efficiency standards.

Requirements:

1、Language Skills: Native or professional proficiency in Thai (Must be able to broadcast/host in Thai). Fluent in Mandarin Chinese and English for internal communication.

2、Experience: 3-5 years of digital marketing experience in the Thai market with a strong understanding of the local internet ecosystem. Experience in B2B lead generation or high-ticket product promotion is strongly preferred.

3、Professional Skills: Expert knowledge of Meta and Google advertising logic. Proven experience in Social Media Management and live streaming; strong on-camera presence is required.

4、Data Mindset: Proficient in analytics tools (e.g., Google Analytics). Possess strong data sensitivity and the ability to conduct performance reviews to drive improvements.