Digital Marketing (Real Estate)

Job Post: Digital Marketing (Real Estate)

Key Responsibilities:

• Plan, manage, and optimize online campaigns to generate high-quality leads and maximize ROI.
• Create and manage monthly Content Plans and Content Calendars aligned with business objectives and campaign goals.
• Develop content ideas and creative concepts independently for both brand awareness and lead generation campaigns.
• Write compelling captions, ad copies, video scripts, and storytelling content tailored to target audiences.
• Create engaging content highlighting project unique selling points, lifestyle benefits, and customer pain points.
• Plan and execute digital marketing campaigns across Facebook, Google, TikTok, LINE, YouTube, and other relevant channels
• Manage lead generation campaigns for residential, condominium, luxury housing, or mixed-use projects
• Analyze campaign performance and provide actionable insights to improve ROI and lead conversion
• Coordinate with sales teams to track and improve lead quality
• Manage website content, SEO, and landing page optimization
• Work with agencies, graphic designers, and content creators to develop effective marketing materials
• Monitor market trends, competitor activities, and customer behavior

Qualifications:

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum 3-8 years of experience in Digital Marketing.
• Prior experience in the real estate/property development industry is required.
• Strong hands-on experience with Facebook Ads, Google Ads, TikTok Ads, SEO, SEM, and lead generation campaigns.
• Proven ability to develop and execute content strategies, content calendars, and content campaigns.
• Excellent copywriting skills with the ability to create engaging captions, scripts, and storytelling content.
• Strong understanding of customer behavior and buyer journeys in the real estate sector.
• Data-driven mindset with strong analytical and reporting skills.
• Ability to work independently and manage multiple projects simultaneously.