Digital Marketing Specialist

Whizz HR is hiring for Digital Marketing Specialist in Mumbai :

Job Summary

We are looking for a results-driven Digital Marketing Specialist with expertise in Search Engine Optimization (SEO) and Email Marketing to improve organic website visibility, drive targeted traffic, nurture leads, and increase customer engagement. The candidate will be responsible for implementing SEO strategies, managing email campaigns, optimizing website content, executing email automation workflows, and analyzing campaign performance to achieve business objectives.

2. Key Responsibilities

A. Search Engine Optimization (SEO)

• Conduct keyword research, competitor analysis, and search intent analysis.
• Implement on-page SEO strategies, including meta titles, meta descriptions, headings, URL optimization, internal linking, and image alt tags.
• Optimize website pages, landing pages, blogs, and other digital content for search engines.
• Perform technical SEO audits and identify issues related to indexing, crawling, website speed, mobile usability, and site structure.
• Develop off-page SEO strategies, including backlink analysis and link-building opportunities.
• Monitor organic traffic, keyword rankings, impressions, clicks, and click-through rates.
• Use Google Search Console, Google Analytics 4 (GA4), and SEO tools to analyze website performance.
• Collaborate with content writers, developers, and designers to implement SEO recommendations.
• Stay updated with search engine algorithm changes and SEO best practices.

B. Email Marketing

• Plan, create, execute, and monitor email marketing campaigns.
• Develop newsletters, promotional emails, product updates, and lead-nurturing campaigns.
• Manage email marketing platforms such as Mailchimp, HubSpot, Brevo, or similar tools.
• Create audience segments based on customer behavior, interests, engagement, and lifecycle stages.
• Set up automated email workflows, welcome emails, follow-ups, drip campaigns, and re-engagement campaigns.
• Write engaging email subject lines, email copy, and calls to action (CTAs).
• Conduct A/B testing to improve email engagement and conversion rates.
• Monitor delivery rates, click-through rates, conversions, bounce rates, and unsubscribe rates.
• Maintain email databases and follow applicable consent, privacy, and anti-spam requirements.
• Coordinate with sales and marketing teams to improve lead nurturing and conversion.

C. Digital Marketing Analytics & Reporting

• Track and analyze SEO and email marketing performance using relevant analytics tools.
• Prepare weekly and monthly performance reports.
• Identify opportunities to improve organic traffic, email engagement, lead generation, and conversions.
• Measure campaign performance against defined KPIs and business goals.
• Use data-driven insights to optimize marketing strategies and improve ROI.

3. Required Skills & Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 1–3 years of experience in digital marketing, with practical knowledge of SEO and email marketing.
• Hands-on experience with Google Search Console and Google Analytics 4.
• Knowledge of keyword research, on-page SEO, technical SEO, and backlink analysis.
• Experience with email marketing tools such as Mailchimp, HubSpot, Brevo, or similar platforms.
• Strong content writing, email copywriting, and proofreading skills.
• Understanding of email automation, audience segmentation, and A/B testing.
• Proficiency in Excel or Google Sheets for reporting and analysis.
• Basic knowledge of HTML, CMS platforms such as WordPress, and email template editing is an advantage.
• Strong analytical, communication, organizational, and problem-solving skills.

Interested candidates can write to us at [Confidential Information]

Warm Regards

Whizz HR