Director of Sales, MICE & Wholesale

We are seeking a commercially driven and strategic sales professional to develop high-impact partnerships, unlock new market opportunities, and lead revenue growth initiatives across our portfolio. This role offers the opportunity to influence business performance, strengthen industry relationships, and drive market-leading sales strategies within a dynamic and fast-evolving hospitality landscape.

Key Responsibilities

Drive Revenue Growth and Business Expansion

• Develop and execute sales strategies for the MICE and Wholesale segments to achieve revenue, market share, and profitability objectives.
• Identify and capitalize on new business opportunities, emerging market trends, and strategic channels to accelerate growth.
• Build and manage a robust sales pipeline while ensuring sustainable revenue generation across key accounts.

Strategic Account and Partnership Management

• Cultivate and strengthen relationships with corporate clients, travel management companies, destination management companies (DMCs), event organizers, wholesalers, and industry partners.
• Negotiate commercial agreements and oversee account strategies to maximize long-term value and revenue contribution.
• Represent Ascott at industry events, trade exhibitions, and networking platforms to elevate brand presence and business opportunities.

Commercial Leadership and Market Intelligence

• Analyze market trends, competitor activities, customer needs, and industry developments to inform commercial strategies.
• Lead annual budgeting, forecasting, pricing, and sales planning activities for the MICE and Wholesale segments.
• Monitor sales performance and implement data-driven actions to optimize conversion, productivity, and profitability.

Cross-Functional Collaboration

• Partner closely with Revenue Management, Operations, Marketing, and property leadership teams to align commercial priorities and enhance business performance.
• Lead site inspections, client engagement initiatives, and promotional campaigns to support customer acquisition and retention.

What We're Looking For

• Bachelor's Degree in Business, Marketing, Hospitality Management, or a related discipline.
• At least 10 years of progressive hospitality sales experience, including leadership responsibility within MICE, wholesale, corporate or group sales.
• Proven track record of delivering revenue growth, business development, and key account management success.
• Strong commercial acumen with experience in budgeting, forecasting, pricing, and sales strategy development.
• Excellent stakeholder management, negotiation, and relationship-building capabilities.
• Data-driven approach with the ability to translate market insights into commercial outcomes.
• Proficiency in Microsoft Office and sales reporting systems.

Why Join Ascott

• Be part of a globally recognised hospitality organisation with a diverse portfolio of brands.
• Drive meaningful commercial impact across a high-growth business segment.
• Collaborate with experienced hospitality leaders and industry partners.
• Enjoy opportunities for professional growth within a dynamic international environment.