E-commerce & Digital Marketing Lead

Job Summary:

We are seeking an experienced E-commerce & Digital Marketing Lead to drive our online business growth and digital marketing strategy. This role will be responsible for driving revenue, enhancing customer engagement, expanding marketplace performance, and building a strong digital presence across all online channels.

Key Responsibilities

• Develop and execute E-commerce and Digital Marketing strategies to achieve business growth targets.
• Drive sales performance across Marketplace, Website, Social Commerce, and emerging digital channels.
• Lead digital marketing initiatives including Performance Marketing, Social Media, SEO/SEM, CRM, and Customer Acquisition.
• Manage online campaigns, promotions, pricing, and merchandising strategies to maximize sales and profitability.
• Monitor and analyze business performance, customer insights, and market trends to identify growth opportunities.
• Collaborate with cross-functional teams including Marketing, Sales, Supply Chain, Finance, and IT.
• Manage budgets, forecasts, and business KPIs to ensure sustainable growth.
• Lead and develop a high-performing E-commerce & Digital Marketing team.

Qualifications

• Bachelor's degree in Marketing, Business Administration, E-commerce, or related fields.
• 8+ years of experience in E-commerce, Digital Marketing, Online Sales, or Marketplace Management.
• Proven track record in driving online sales growth and digital business performance.
• Strong knowledge of Shopee, Lazada, TikTok Shop, Google Analytics, Digital Ads, and CRM.
• Excellent leadership, analytical, and stakeholder management skills.
• Experience in FMCG, Retail, Consumer Products, Beauty, or related industries is preferred.