E-commerce Marketing Manager (Chinese national)

Job Description

• Develop integrated e-commerce marketing plans for new product launches, major campaigns and key products, defining objectives, strategies, budgets and resources.
• Manage on-platform advertising across Shopee, Lazada and TikTok, as well as off platform traffic acquisition, continuously optimizing traffic, conversion and ROAS.
• Develop product selling points based on consumer and competitor insights, and lead the visual strategy for key visuals, product detail pages and campaign pages.
• Manage planning, design and media buying teams, and collaborate with GTM and Marketing teams to drive project execution.
• Regularly review marketing performance and establish best practices for mid-to high-end products, IoT products and new product launches.
  
  

Qualifications

• Chinese nationality.
• Bachelor's degree or above.
• Fluent in Chinese and Thai, with Thai proficiency sufficient for local team management and platform negotiations.
• Minimum 5 years of e-commerce experience, including at least 2 years of team management experience.
• Hands-on experience with Shopee, Lazada and TikTok e-commerce operations and marketing.
• Familiar with platform advertising, traffic acquisition, campaign planning, budget management, ROAS and conversion optimization.
• Experience in 3C / consumer electronics is highly preferred.
• Strong ownership, execution, data analysis and cross-functional collaboration skills.
  
  

Why Is This a Great Opportunity

Accept local hire or relocation from China, supporting flight tickets round trip once a year . Famous electronic company in China