eCommerce & Online Sales Manager

The eCommerce & Online Sales Manager owns the end-to-end performance of Bioactive+s online sales channels — Shopee, Lazada, TikTok Shop, and the brand's own online D2C storefront. This role blends commercial ownership (sales targets, pricing, promotions) with hands-on marketplace operations (storefront management, campaign execution, livestream commerce) to grow revenue, market share, and profitability across all online touchpoints. The ideal candidate combines a strong grasp of marketplace algorithms and platform mechanics with sharp commercial judgment and cross-functional leadership.

Key Responsibilities:

Sales Strategy & Revenue Ownership

• Own the online sales P&L: set and deliver monthly/quarterly GMV, revenue, and margin targets across Shopee, Lazada, TikTok Shop, and D2C.
• Build the annual and monthly online sales plan, aligned with product launches, seasonal campaigns, and inventory availability.
• Analyze sales trends, conversion funnels, and category benchmarks to identify growth opportunities and underperforming SKUs.

Marketplace & Storefront Management

• Manage day-to-day operations across all marketplace storefronts: listings, pricing, promotions, vouchers, flash sales, and shop decoration.
• Monitor and respond to platform algorithm changes, policy updates, and new features (e.g., TikTok Shop affiliate program, Shopee Live, Lazada LazMall) to keep the brand competitive.
• Coordinate with platform account managers (Shopee/Lazada/TikTok) to secure campaign slots, ad credits, and preferential placements.

Campaign & Content Execution

• Plan and execute always-on and campaign-period promotions, bundles, and cross-sell/upsell mechanics
• Partner with the content team and KOL/affiliate partners on livestream commerce

Operations & Cross-Functional Coordination

• Work with supply chain/warehouse teams to ensure stock availability, accurate inventory sync, and on-time fulfillment across all channels.
• Coordinate with customer service on order issues, reviews, and ratings to protect shop health metrics and platform standing.
• Ensure pricing consistency and channel conflict management across marketplaces and D2C.

Analytics & Reporting

• Track and report weekly/monthly performance: GMV, traffic, conversion rate, and other key metrics
• Deliver post-campaign analyses with clear learnings and recommendations for the next cycle.

Team Leadership

• Lead and develop a team of marketplace executives and coordinators; set clear priorities and review performance.
• Manage relationships with external partners, including digital or media agencies and platform representatives.

Qualifications & Experience:

• Bachelor's degree in Business, Marketing, E-commerce, or a related field.
• 3–5+ years of experience in eCommerce, online sales, or marketplace management, ideally within FMCG, beauty, or health/wellness/supplement categories.
• Proven track record of managing and growing storefronts on Shopee, Lazada, and/or TikTok Shop in Thailand.
• Experience with livestream commerce and affiliate/KOL programs is a strong plus.
• Comfortable working with marketplace seller-center tools, ad platforms, and basic data analysis (Excel/Google Sheets; Looker Studio or similar is a plus).
• Strong commercial acumen — comfortable owning targets, pricing, and promotional ROI.
• Excellent project management skills; able to run multiple concurrent campaigns and stakeholders.
• Good written and spoken English and Thai.