Ecommerce Executive

Are you a passionate and driven individual seeking to make a significant impact in the parenting industry Join us Mama's Choice part of The Parentinc, #1 Parenting Platform in South East Asia across Content, Community and Commerce. Headquartered in Singapore with offices in Indonesia, Thailand, Malaysia, Philippines and Vietnam, Mama's Choice is the pioneer for natural, halal, and safe products for young Mamas and her families.

With us, you will get both the security of a mature start-up and the excitement of a new and fast-growing venture. Our mission is for mothers to have one less worry on their motherhood journey by providing them with a wide selection of products for mom and baby -- all backed with research, dermatologically tested and formulated with natural, non-toxic ingredients.

We are currently seeking a talented individual to join as an Ecommerce Executive. This is an opportunity to play a crucial role in driving our online sales in international market.

Responsibilities:

1. Sales Growth & Commercial Strategy

• Growth Mechanics: Develop and execute promotional and pricing strategies (e.g., vouchers, volume discounts, product bundling, flash deals, and platform-specific mechanics) to drive GMV, average order value (AOV), and customer retention.
• Revenue Targets: Execute growth plans to ensure brand and core products achieve month-on-month and year-on-year growth targets.
• Campaign Management: Lead end-to-end execution for major platform double-digit campaigns (e.g., 9.9, 11.11, 12.12), payday sales, and brand-exclusive shopping days to maximize commercial ROI.

2. Marketplace Operations

• Store & Listing Optimization: Oversee daily store operations across assigned e-commerce platforms, continuously optimizing product listings, search keywords, imagery, and copy to drive search visibility and conversions.
• Inventory & Order Management: Partner with operations and supply chain teams to ensure optimal stock availability, manage inventory levels, and prevent stock-outs during major promotional periods.
• Platform Health & Compliance: Monitor overall platform health and ensure strict operational compliance with platform Service Level Agreements (SLAs), including content violations, chat response times, fulfillment speed, defect rates, and buyer ratings.
• KAM Partnership: Liaise and partner with platform Key Account Managers (KAMs) to secure campaign support, align on platform initiatives, and optimize store visibility and platform-funded opportunities.

3. Traffic Acquisition & Marketing Collaboration

• Funnel Optimization: Partner with performance marketing and branding team to drive both paid and organic traffic, optimizing conversion rates across all stages of the customer conversion funnel.
• In-App Advertising: Plan and manage in-app advertising budgets (e.g., Shopee Ads, Lazada Sponsored Solutions) to maximize Return on Ad Spend (ROAS) and search placement.
• Content & Merchandising: Collaborate with creative design teams to build engaging store decorations, visual banners, PDPs and campaign-specific landing pages that elevate brand presentation.

4. Market Research & Data Analysis:

• Performance Reporting: Analyze sales-related data to optimize our ecommerce and ads performance & provide actionable insights to relevant stakeholders
• Competitor Analysis: Conduct market research and competitive benchmarking to identify opportunities and threats regarding brand positioning, promotion mechanics, and customer trends within the ecommerce landscape.

Requirements:

Experience: Professionals with 3 years experience, previous background in ecommerce from platform/consumer brands are preferred. Bachelor's degree with quantitative background e.g. engineering, science, business a plus point.

Attributes: Eager to learn with a can-do, positive attitude and self-starting mentality. Ability to manage multiple projects simultaneously. Passionate about ecommerce, consumer brand, or mom & baby industry.

Skills & Competency:

• Hands on experience in managing marketplaces operations and growing a brand on ecommerce e.g. TikTok, Shopee, Lazada, etc
• Strong analytical thinking and numerically savvy to interpret data, identify trends and draw actionable insights
• Good interpersonal skills to build successful relationships with internal stakeholders and external 3rd parties
• Familiarity with AI tools to improve work productivity is a plus point

Language: Must be fluent in English and Thai.

Work Arrangement: Role will be based on TH office.