Ecommerce Manager

ABOUT MALI

Mali Family Health is a premium platform dedicated to the well-being of families, with a focus on fertility, pregnancy, and parentingour app has over 250,000 downloads with a rating of 4.9 stars.

Our mission is to provide support, resources, and knowledge to modern urban families, helping them thrive on their journey through parenthood. We facilitate engagement between premium brands and our user base, offering valuable solutions and products that enhance the motherhood journey.

ABOUT THE ROLE

The E-Commerce Manager at Mali is responsible for the day-to-day management and growth of our Shopee and TikTok Shop and other ecommerce channels. This role focuses on execution: managing listings, campaigns, promotions, and performance across marketplaces.

The ideal candidate is an excellent communicator, fast learner and has around 3 years of hands-on e-commerce experience, understands how Shopee and TikTok Shop work in practice, and is excited to grow sales through platform tools, creator commerce, and data-driven optimization. This role works closely with marketing, content, and operations teams.

KEY RESPONSIBILITY

E-Commerce Operations

• Manage daily operations of Shopee, Lazada, TikTok Shop, and other e-commerce platforms
• Upload and optimize product listings (product description, images, pricing, stock, promotions)
• Monitor order management, fulfillment flow, customer journey, and stock availability
• Coordinate system connectivity with internal systems and logistics partners

Campaign & Marketplace Management

• Plan, execute, and optimize marketplace campaigns (Double Day, vouchers, flash sales)
• Brief design and content teams on campaign creatives and product storytelling
• Manage TikTok Shop activities including creators, affiliates, and live commerce
• Ensure pricing accuracy, promotion setup, and platform compliance

Performance & Reporting

• Track key metrics daily including GMV, traffic, conversion rate, ROAS, and campaign results
• Prepare regular performance reports and provide actionable insights to management
• Monitor customer reviews, ratings, and feedback; coordinate improvements

Optimization & Growth

• Maximise gross merchandise value (GMV) and return on ad spend (ROAS)
• Optimize product visibility, listings, and ads to improve conversion and revenue
• Analyze sales and customer data to identify growth opportunities

Cross-Functional Collaboration

• Work closely with Marketing, Accounting, IT, Developer, and Logistics teams
• Support onboarding and performance management of marketplace channels
• Assisting in new product development

QUALIFICATIONS

• Bachelor's degree or higher in Marketing, Business Administration, E-Commerce, Digital Marketing, or a related field.
• At least 3 years of experience in e-commerce, online sales, or digital marketing.
• Strong understanding of e-commerce operations, including product management, pricing, promotions, and order fulfillment.
• Familiar with e-commerce platforms, CMS, and system integrations (ERP/SAP connectivity is a plus).
• Good analytical skills with the ability to interpret sales data, customer insights, and campaign performance.
• Able to manage multiple projects and work well under deadlines.
• Strong communication, coordination, and stakeholder management skills.
• Proficient in MS Excel and PowerPoint; experience with BI tools is an advantage.

GENERAL INFORMATION

Position Title: Junior E-Commerce Manager

Reporting to: Head of Partnerships / Commercial Lead

Working hours: Monday to Fridays 9:00 17:00 (hybrid)

Public holiday: Not less than 13 Days/Year

BENEFITS AND PACKAGE

Salary: Market rates

Annual Bonus: Based on company performance

Social Security: According to the Thai Government Regulations

Health Insurance: Company Group Insurance Package

Allowance: 1,000 THB/month for computer (unless provided by the company)

Provident Fund: 5% Company / 515% Employee (3 years 50%, 5 years 100% match)

Childcare: 10,000 THB childcare allowance for the Sprouts Kindergarten

Vision support: 50% discount on all frames and lenses at Niche Nation (once a year)

FAST TRACK

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