About the Role
RoV is a national-level mobile MOBA and one of Thailand's leading competitive mobile titles. RoV Pro League is where the game's highest-stakes competition, community passion, and cultural relevance come together.
This role leads the Esports Marketing team for the Thailand market, with RoV Pro League at its centre. You will own shaping ROV's esports brandinghow each season is marketed: shaping the strategy, defining the story fans follow, and bringing the tournament's identity to life across livestreams, social content, and campaign moments. You will work across internal teams and external creative partners to turn a season into something players want to watch, discuss, and remember.
What You'll Do
Marketing Strategy & Season Ownership
- Own the marketing plan for RoV Esports Ecosystem, with primary focus on RoV Pro League - from strategy, tactics, budget, and creative direction through execution and season review.
- Turn tournament and business objectives into a clear marketing approach: audience insight, content angles, channel plan, campaign priorities, and success metrics.
- Define the content narrative around livestreams and follow-up content, ensuring every matchday, storyline, and major moment has a reason for fans to care.
Creative Direction & Content Development
- Lead creative requirements for RoV Pro League's season identity: season concept, slogan, theme, visual identity, key visuals, theme song, and tournament promotional video.
- Set a high bar for storytelling and execution across all tournament marketing assets - not just what gets made, but why it matters to the community.
- Translate ideas into sharp briefs that give designers, production partners, agencies, KOLs, and other collaborators a clear direction to deliver against.
Cross-Functional Delivery
- Work closely with Design, Video Editing, marketing and product teamLegal, Purchase, and relevant internal teams to deliver campaigns and assets on time, within budget, and at the quality RoV Pro League deserves.
- Manage external partners including production houses, agencies, KOLs, and other creative resources — from briefing and feedback through final delivery.
- Coordinate closely with regional teams to align marketing plans, content direction, and delivery for both local leagues and international tournaments.
Performance & Continuous Improvement
- Compile detailed reports on season outcomes and marketing performance.
- Analyse performance data, audience response, and content results to identify what worked, what did not, and where the next season can improve.
- Turn learnings into practical strategic recommendations and repeatable playbooks for future RoV Esports campaigns.
Who We're Looking For
Must-Have
Marketing experience
- At least 3 years of proven end-to-end strategic marketing experience, with ownership from planning through execution and evaluation.
- A track record of partnering with major production houses to produce creative videos, campaign films, or content series.
- Bachelor's degree in a relevant field, or equivalent practical experience.
Digital marketing & end-to-end campaign management
- Strong knowledge of digital marketing, campaign management, social platforms, and different content formats.
- Able to turn a broad objective into a clear marketing strategy: audience, message, content angle, tactics, budget, execution plan, and KPIs.
- Strong logical, analytical, and critical-thinking ability — comfortable using performance data to make better creative and strategic decisions.
Game & eSports understanding
- A genuine game enthusiast with a strong interest in RoV and RoV Pro League.
- Familiar with the sports and esports industry, its trends, audience behaviour, and the moments that make fans rally around competition.
- Able to understand the difference between simply promoting a tournament and building a season that fans emotionally invest in.
Ownership & collaboration
- Driven to explore new approaches, take on complex challenges, and push through to meaningful results.
- Strong problem-solving skills, especially when balancing creative ambition, operational constraints, and competing stakeholder needs.
- Clear and effective communicator who can align internal teams and external partners around a shared direction.
- Fluent in English.
Good-to-Have
- Experience in esports, sports, gaming, entertainment, or live-event marketing.
- Experience leading or coaching a content, creative, or campaign team.
- Experience managing tournament, league, livestream, or always-on content marketing.
- Experience working with KOLs, talent, agencies, or media partners to amplify major cultural moments.
- Hands-on experience using AI to identify high-impact opportunities or solve a real workplace problem, streamline a recurring task, or automate part of a workflow.
