Responsibilities:
Brand Experience & Strategy
- Develop and implement seasonal experience roadmaps that align with the global calendars of the brands
- Analyse market trends and the luxury landscape to identify opportunities for elevated unique experiences.
- Collaborate with VM (Visual Merchandising), Merchandising teams to ensure that window displays and in-store installations tell a cohesive narrative.
Store Activation & Customer Engagement
- Design and execute bespoke in-store events, from private trunk shows and styling sessions to mixology classes, ensure we deliver brand experience across all touchpoints
- Manage the end-to-end journey of VIC (Very Important Client) during the in-store events
- Collaborate activations with CRM, using data to create targeted micro-events that drive footfall and conversion among top-tier spenders.
Support Public Relations & Brand Equity
- Support Public Relations event to ensure delivering elevated brand experience to all stakeholders
- Protect brand reputation by managing communications and ensuring all activities remain aligned with the brand's aspirational status.
Qualifications
- Bachelor's or Master's degree in Luxury Brand Management, Marketing, Communications, or a related field.
- Minimum of 5+ years of proven experience and results in luxury store activations, luxury event management, and customer engagement strategies.
- Excellent project management and organizational skills for managing multiple projects and tasks in parallel
- Excellent writing and editing skills for storytelling and communication materials, with full professional fluency in both Thai and English.
- Deep understanding of luxury consumer behavior
- Exceptional aesthetic judgment and attention to detail, ensuring all brand activations meet global visual standards.
- Creative thinking and passion for the art of hospitality, fashion, and lifestyle trends.
- Ability to work in a fast-paced environment, managing multiple brand calendars (e.g., Seasonal Collections vs. Resort Wear) simultaneously.
- Strong problem-solving skills, particularly when managing live events or high-profile client requests.
- Collaborative mindset, with the ability to work seamlessly with Operation, Merchandising, and Global HQ teams.
- Ability to handle crisis communication or sensitive brand reputation issues with discretion and poise.
