Go-to-Market Manager (Retail Middle Income Segment and Marketing)_

Job Summary:

Design and drive product-level Go-to-Market plans (High-yield Loan) from offer, campaign and lead journey through to closed sales, working with Product, Channel and the communication roles.

Job Description:

• Translate segment strategy into product-level GTM plans with clear offers, target groups and channels.
• Design campaigns and lead journeys from awareness, lead capture and nurturing through to approval and booking.
• Write marketing briefs for marketing execution team and agencies, with the business question, insight and success metrics.
• Manage the marketing budget per portfolio and control CPL / CPA efficiency with the media team.
• Work with Sales, Branch, Telesales and Partners to close the funnel and remove lead-to-sale bottlenecks.
• Track results weekly and adjust offers, channels and media by performance in a closed loop.

Qualifications:

• Bachelor's degree or higher.
• 3–7 years in Product Marketing, Go-to-Market, Campaign or Growth Marketing.
• Experience in lending or insurance is an advantage.