Head of Client Solutions

Job Summary

The Head of Client Solutions leads the strategy, adoption, optimization, and growth of performance marketing and retail media solutions that help brand partners drive traffic, sales, and sustainable business growth.

Key Responsibilities

• Lead end-to-end strategy, setup, execution, and optimization of off-site CPAS campaigns (Meta Collaborative Ads, etc.) driving traffic directly to brand stores on e-commerce platforms.
• Partner closely with merchandising and brand teams to design tailored, full-funnel digital marketing roadmaps that align with brand sales targets and the promotional calendar.
• Own daily and weekly channel performance tracking, focusing on key performance metrics such as ROAS, CAC, CTR, Conversion Rate (CR), Add-to-Cart (ATC), and sales.
• Maintain and automate real-time CPAS performance dashboards using tools like Looker Studio, Excel, or Google Sheets.
• Deliver deep-dive performance reports and data-driven insights to clients and internal stakeholders, identifying growth opportunities across both paid media channels and omni-channel initiatives.
• Work directly with media optimization and performance teams to manage client ad budgets, ensuring optimal allocation across tactics to meet target return benchmarks.
• Facilitate weekly/monthly business reviews (WBRs/MBRs) and operational syncs to present data-backed recommendations and future strategic roadmaps.
• Manage campaign timelines and cross-functional deliverables with merchandising, media partners, and creative teams to ensure seamless execution.

Qualifications

• Bachelor's degree in Marketing, Economics, Business Administration, Communications, or a related field.
• Experience in client-facing or consulting roles such as digital media planning, account management, and project management.
• Experience in e-commerce, media agencies, trade marketing, or client solutions is an advantage.
• Familiarity with A/B testing methodologies is an advantage.
• Hands-on experience with Meta CPAS (Collaborative Ads), Google Performance Max/Shopping, or platform retail media solutions (e.g. Lazada, Sponsored Solutions, Shopee Ads).
• Strong organization and problem-solving skills with the ability to lead and manage multiple projects, campaigns, and timelines effectively.
• Strong communication skills in both Thai and English.
• Proactive, responsible, and willing to take ownership of projects.
• Eager to learn and able to thrive in a fast-paced, dynamic environment.