Head of Corporate Event (Retails)

About the Role

We are looking for a strategic and creative marketing leader to drive end-to-end event marketing and experiential campaigns across all retail formats. This role is responsible for developing innovative marketing activities, large-scale events, and O2O customer experiences that strengthen brand positioning, enhance customer engagement, and deliver measurable sales growth.

As the lead for event marketing, you will collaborate across Central Group businesses, suppliers, agencies, embassies, government organizations, and international partners to deliver best-in-class events that elevate the brand and create memorable customer experiences.

Key Responsibilities:

Event Strategy & Customer Experience

• Develop and execute annual event and activation strategies across all retail formats.
• Create engaging customer experiences that reinforce brand positioning and drive traffic, sales, and loyalty.
• Lead large-scale events, food festivals, lifestyle activations, thematic campaigns, roadshows, and experiential marketing initiatives.

Integrated Marketing & Brand Building

• Design and implement O2O marketing campaigns combining offline experiences with digital engagement.
• Drive brand awareness, customer acquisition, and conversion through impactful marketing activations.
• Ensure consistent brand presentation across events, including visual merchandising, branding, displays, and customer touchpoints.

Partnership & Stakeholder Management

• Build strong relationships with Central Group businesses, suppliers, agencies, landlords, embassies, trade associations, and government organizations.
• Secure partnerships, sponsorships, and collaborative opportunities that enhance event impact and brand visibility.
• Represent the organization in cross-functional and corporate event initiatives.

Project & Budget Management

• Oversee end-to-end event planning, budgeting, execution, and post-event evaluation.
• Monitor ROI, sales impact, earned media value, customer engagement, and campaign effectiveness.
• Manage agency performance, event quality, timeline delivery, and budget control.

Leadership & Team Development

• Lead and develop a high-performing event marketing team.
• Foster creativity, innovation, and continuous improvement.
• Ensure effective project management, collaboration, and team well-being during events and activations.

Qualification:

• Bachelor's or master's degree in marketing, Business Administration, or a related field.
• 10+ years of experience in event marketing, experiential marketing, brand activation, or marketing communications.
• Proven track record leading large-scale corporate or international events.
• Experience within retail, FMCG, consumer, or lifestyle businesses.
• Strong background in branding, integrated marketing communications, and digital marketing.
• Strategic thinking with strong business acumen.
• Creative mindset with excellent execution capability.
• Strong stakeholder management and negotiation skills.
• Excellent project management and problem-solving abilities.
• Ability to manage multiple complex projects simultaneously.
• Strong leadership and team management experience.
• Results-driven with strong analytical and commercial mindset.

This position will be based at our Head Office at Central Changwattana