Head of Data Analytics & Insights

TrueMoney | Ascend Money

Drive Business Growth & Portfolio Impact

• Own and drive data-driven growth strategy across TMN products.
• Identify and unlock new business opportunities through analytics, experimentation, and an AI model.
• Translate data insights into measurable impact on revenue, growth, and efficiency.

Key Responsibilities

• Lead of Customer Value Analytics & Insights, measurement, and bridges data with business strategy.
• Own and develop complex dashboards, performance reports, and advanced analytics (e.g., root-cause, impact, and factor analysis) of all use cases and growth domains.
• Conduct a deep understanding analysis on the customer value engagement segment and engagement with turning into action.
• Analyze action, e.g., campaign performance, identifying trends and opportunities.
• Translate business questions into data-driven insights and drive commercial value.
• Define and establish robust tracking metrics and KPI frameworks to measure business performance
• Maintain and optimize analytics automation engines, ensuring seamless integration with Martech platforms.

Qualifications

• Bachelor or Master Degree in computer engineering, computer science, information systems, or any related field.
• 8+ years in Data / Product Analytics with experience managing large teams and driving business impact.
• Strong technical foundation in Tableau,QlikView, PowerBI, Google DataStudio, Google Analytics or similar.
• Strong ability to translate technical concepts into business insights and storytelling.
• Experience in A/B testing, segmentation, funnel & campaign analytics.
• Strong stakeholder management, strategic thinking, and execution mindset.
• Fluent in both Thai and English, both written and spoken.