Head of Field Force (PC Manager)

Key Responsibilities

1. Third-Party Management

• Manage and oversee the performance of the third-party agency responsible for the field force team.
• Ensure recruitment quality, manpower readiness, and compliance with agreed service standards while managing expenses within the approved budget.

2. Cross-Functional Coordination

• Collaborate closely with Marketing and other relevant functions to ensure alignment and effective execution of activation campaigns, product launches, and key business initiatives.

3. Field Force Management & Development

• Lead, develop, and manage the national field force team to achieve sales and execution objectives.
• Ensure excellent execution at the point of sale, maintain compliance with company standards and policies, and continuously build team capability and performance.

4. Performance Monitoring & Customer Management

• Monitor and evaluate KPIs, execution quality, and business results to ensure target achievement.
• Build and maintain strong relationships with key customers and business partners to support business growth.

5. Execution Planning & Implementation

• Translate business and marketing strategies into clear execution plans and ensure timely, consistent, and effective implementation in the market.

6. Field Coaching & Team Engagement

• Conduct regular market visits to monitor execution quality, provide on-the-job coaching, and motivate the team to deliver high performance.
• Foster team engagement and promote a performance-driven culture across the field force organization.

7. Coverage & Deployment Management

• Ensure optimal manpower deployment and outlet coverage to maximize product visibility, consumer engagement, and execution effectiveness across assigned territories.

Qualification

• Bachelor's degree in business administration, Marketing, Economics, or a related field is preferred.
• Minimum 5–8 years of experience in PC/Field Force Management, Field Sales Execution, Merchandising, or related functions, with proven experience in leading and managing teams.
• Strong understanding of Modern Trade and/or General Trade channels within the FMCG industry.
• Good communication, presentation, people management, and leadership skills.
• Customer-oriented and results-driven, with strong stakeholder management and negotiation skills.
• Good analytical and problem-solving skills, with the ability to translate data and insights into actionable plans.
• Experience in managing third-party agencies or outsourced field force teams is an advantage.
• Willingness to travel extensively and conduct regular field visits nationwide.
• Possess a valid driving license.