Head of Project Leasing - (Global Brand)

Key Responsibilities

1. Strategic Leasing & Global Partnership Development

• Develop and execute AWC's strategic leasing and global partnership strategy across retail, mixed-use, and wholesale developments.
• Identify, cultivate, and secure international retail, lifestyle, entertainment, and F&B brands aligned with each project's positioning and commercial objectives.
• Build and maintain a robust pipeline of local, regional, and international tenants and strategic partners to support current and future developments.
• Structure innovative commercial partnerships beyond traditional leasing, including:
• Exclusive market-entry arrangements
• Co-investment opportunities
• Long-term strategic brand alliances and joint commercial initiatives
• Translate portfolio leasing strategy into project-specific leasing plans with measurable milestones, KPIs, and governance.
• Develop organizational capability in strategic leasing, partnership management, market intelligence, and deal structuring.
• Lead, coach, and develop a high-performing leasing and partnership team with strong commercial discipline and cross-property collaboration.

2. International Retail Leasing & Pre-Opening Execution

• Lead leasing activities for new developments from concept through pre-opening, ensuring projects achieve committed occupancy prior to launch.
• Define tenant mix strategies that maximize customer experience, revenue generation, and long-term asset value.
• Drive leasing velocity, Net Lettable Area (NLA) take-up, and occupancy targets across the development pipeline.
• Lead tenant identification, qualification, negotiation, and deal sequencing aligned with each project's development timeline.
• Secure commercially competitive lease agreements benchmarked against market conditions and asset positioning.
• Maintain strong relationships with international retailers, luxury brands, lifestyle operators, and F&B partners to accelerate leasing opportunities.
• Continuously monitor retail trends, emerging concepts, and international market developments to identify new partnership opportunities.

3. Commercial Negotiation, Stakeholder Management & Deal Governance

• Lead complex commercial negotiations involving international brands, strategic partners, and institutional stakeholders.
• Structure and negotiate MOUs, Heads of Terms, lease agreements, and strategic partnership agreements that balance commercial returns with long-term relationship value.
• Ensure all transactions comply with AWC's governance, legal, financial, and risk management standards.
• Partner closely with Development, Project Leasing, Property Management, Legal, Finance, Marketing, and Operations to ensure seamless execution from signed agreement through opening.
• Represent AWC as the senior commercial leader in negotiations with global brand principals, investors, developers, and strategic partners.
• Provide regular portfolio leasing performance updates, market intelligence, pipeline forecasting, and strategic recommendations to senior leadership.

Qualifications

• Bachelor's degree in Business Administration, Real Estate, Finance, Marketing, or related discipline.
• MBA or postgraduate qualification is an advantage.

Experience

• 15–20 years of progressive experience in commercial, retail, or mixed-use leasing.
• Proven track record leading leasing strategies for large-scale retail or mixed-use developments.
• Significant experience delivering pre-opening leasing for major retail or lifestyle destinations.
• Extensive exposure to Asian retail markets with established relationships across international retail, luxury, lifestyle, and F&B brands.
• Demonstrated success developing strategic partnerships beyond conventional lease transactions.
• Experience leading high-performing commercial leasing teams.
• Experience working with listed companies or large property developers is highly desirable.