Head of Sales & Marketing

The Head of Sales & Marketing role leads the overall sales, marketing, and product strategy to drive revenue growth, market expansion, and profitability. This onsite position oversees sales performance across multiple channels, develops effective marketing and go-to-market strategies, and manages product portfolios, pricing, and new product launches. The role works closely with cross-functional teams to identify market opportunities, strengthen brand and customer engagement, and ensure the successful execution of the company's commercial strategy.

Responsibilities

• Develop and execute overall product and commercial strategies to drive sustainable business growth in the Thailand market
• Manage the overall product portfolio, including product prioritisation, positioning, pricing, profitability, inventory, and lifecycle management
• Evaluate new products and lead new product launches, including assessments of market potential, target consumers, pricing, sales channels, and go-to-market strategies
• Lead and oversee the sales and marketing teams, setting clear targets, key performance indicators, priorities, and action plans to achieve business objectives
• Analyse sales and business performance by product, category, channel, and customer to identify growth opportunities and performance gaps
• Develop strategies across multiple channels, including modern trade, traditional trade, office supplies, e-commerce, and other relevant distribution channels
• Oversee pricing, promotional activities, and marketing investments to ensure competitiveness, profitability, and an effective return on investment
• Work closely with sales and other relevant functions on demand forecasting, inventory planning, slow-moving stock, and product availability
• Monitor consumer trends, competitors, customer feedback, and market developments to identify new business and product opportunities
• Provide strategic recommendations and business performance updates to senior management, proactively identifying issues and leading corrective action from strategy through execution
  
  

Requirements

• Bachelor's degree or higher in Business Administration, Marketing, Management, or a related field
• Minimum of 15 years of relevant experience in product management, category management, commercial management, sales and marketing, or related functions
• Proven experience managing sales and marketing teams or functional managers, with strong people leadership capabilities
• Strong experience managing physical consumer products and large or diverse product portfolios
• Solid understanding of the full product lifecycle, from new product introduction and launch through growth, maturity, and discontinuation
• Proven track record in new product launches, product development, and commercial growth strategies
• Strong commercial and analytical capabilities, with experience in sales performance, pricing, profitability, demand forecasting, and inventory management
• Strong understanding of the Thai consumer and retail market, including multiple sales and distribution channels
• Experience in stationery, fast-moving consumer goods, consumer goods, lifestyle products, office supplies, personal care, or other branded consumer products would be an advantage
• Hands-on and results-oriented leadership style, with strong communication and stakeholder management skills
• Professional proficiency in both Thai and English
  
  

About the company


A company in the consumer products industry that supplies branded products through retail and commercial distribution channels in Thailand. The organisation manages a diverse product portfolio serving individual and business customers.

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