Head of TikTok Advertising Solutions (Agency)

**Job Responsibilities**

1. Oversee the daily management and goal-setting of the TikTok ad agency operations team, driving sustained growth in ad spend scale and covering international key accounts and brand cross-border projects.

2. Develop advertising strategies, set up accounts, and manage full-cycle optimization for major clients (including brand clients, unbranded sellers, and semi-managed merchants), with a deep understanding of platform algorithm mechanisms.

3. Establish and maintain deep partnerships with TikTok Ads official representatives, DP partners, and leading industry agency partners to secure platform resources and policy advantages.

4. Build and optimize the advertising SOP framework, including creative testing strategies, bidding strategies, account structure guidelines, data attribution models, and more.

5. Lead and develop the agency operations team, build a talent pipeline, and enhance the team's overall account management and optimization capabilities.

6. Stay on top of TikTok platform product updates (e.g., Advantage+, PMAX) and rapidly iterate internal advertising playbooks, developing replicable methodologies.

7. Collaborate with the business development (BD) team to participate in key client proposals, resource coordination, and renewal negotiations, providing professional advertising expertise as a value-add.

**Job Requirements**

1. 5+ years of hands-on experience in TikTok Ads / TikTok for Business advertising, with a background in agency operations, DP (Distribution Partner), or platform-side roles preferred.

2. Proven management experience, having led a team of 5+ advertising professionals, with demonstrated capabilities in team building and motivation.

3. Deep understanding of TikTok's advertising product suite (In-Feed, TopView, Spark Ads, Shop Ads, etc.) and underlying platform algorithms.

4. Experience serving international key accounts, with the ability to independently drive advertising decisions for accounts with annual ad spend exceeding RMB 10 million.

5. Data-driven mindset, familiar with mainstream attribution tools (Appsflyer, Adjust, Kochava, etc.) and BI analytics methodologies.

6. Experience and existing partnerships with ByteDance's Ocean Engine, DP partners, or agencies such as Youdao or Dayu Network are highly preferred.

7. Fluent in English, with the ability to independently liaise with international clients and overseas platform teams.