Influencer Marketing Executive

Role Overview :

The Influencer / NAP Marketing Executive will support the planning and execution of Nykaa Affiliate Program (NAP) and influencer marketing initiatives. This role will focus on executing affiliate campaigns, managing influencer onboarding, driving sale-led activations, and strengthening relationships with creators and affiliate partners. The incumbent will work closely with internal stakeholders and external platforms to ensure timely campaign delivery, track performance metrics, and contribute to revenue growth through data-driven influencer and affiliate strategies within the beauty, fashion, and lifestyle ecosystem.

Key Responsibilities :

1. Strategy & Key Initiatives

• Support in NAP strategy development and execution of key initiatives.
• Drive NAP Marketing Activities, including:
• Monthly Testimonial Building Activities.
• Execution of BCA Ads.
• Awareness campaigns for new feature launches.
• Lead execution for all NAP Pinkfluence Sales.
• Build and maintain relationships with Top Affiliates.

2. Program Management & Development

• Manage the NAP Ambassador Program: Strategy, planning, and execution.
• Plan & execute Monthly CRM strategies to improve affiliate engagement.
• Own NAP IPs, including:
• NAP Ambassador Program.
• NAP Sale Initiatives.

3. NAP Campaign Execution

• Deliver NAP campaigns, activating affiliates per campaign.
• Ensure campaign timelines of 2-3 weeks are met.
• NAP campaign reports monthly after campaign completion.
• Manage manual onboarding of macro/micro influencers.

4. Delivery of NAP Targets & Sale Campaigns

• Drive NAP revenue growth through strategic influencer engagement.
• Identify dormant affiliates and develop activation strategies.
• Collaborate with external partners (Wishlink, Lehlah, YouTube) to scale outreach.
• Plan and execute NAP Sale Initiatives, including:
• Affiliate Workshop per Sale.
• Top Affiliate Calls for Sale Activation.
• Pre-Sale Event.
• Top Sale Boxes Distribution.
• Sale Reminder Emails for the entire database.

5. Relationship & Community Management

• Conduct monthly interactions with top affiliates via calls and messages.
• Grow monthly active NAPpers through workshops, events, and proactive communication:
• Strengthen brand partner relationships, ensuring a quarterly NPS.

6. Operations & Financial Management

• Review and approve 200+ affiliate profiles monthly at the backend.
• Oversee affiliate payouts biannually.

7. Data Tracking & Performance Analysis

• Maintain and analyze weekly, monthly, and quarterly reports on NAP performance metrics.
• Track campaign effectiveness.
• Submit data-driven insights for continuous improvement and optimization.

Knowledge and Skill / Qualification Requirements :

• 1–3 years of experience in influencer marketing, affiliate marketing, or digital marketing.
• Understanding of affiliate marketing tools, platforms, and performance metrics.
• Strong knowledge of influencer campaign execution, affiliate platforms, and digital strategy.
• Experience in handling large-scale influencer programs and event activations.
• Excellent communication and negotiation skills.
• Data-driven mindset with the ability to interpret analytics.
• Passion for beauty, fashion, and lifestyle content is a plus.