Influencer Marketing Manager (KOL / Creator Partnerships)

Job Summary / Position Overview

• This role will lead regional KOL and influencer marketing campaigns across Asia, turning market insights into creative strategies and managing projects from planning and negotiation to execution, optimization, and reporting.

• Collaborate with local teams and agencies to identify the right creators, monitor industry trends, and deliver measurable results.

Key Responsibilities

• Research influencer marketing trends, creators, and opportunities in the trading industry across Asia.

• Develop creative influencer marketing strategies and campaign ideas based on market insights.

• Own and manage regional influencer projects from planning to execution and reporting.

• Work with local teams to identify and manage relevant influencers/creators across Asian markets.

• Work with local teams and agencies to execute campaigns in each market.

• Track campaign performance and optimize based on results.

• Monitor competitors and new influencer marketing trends in the trading/financial industry.

Experience

• 5+ years of experience in KOL / influencer marketing.

• Proven experience leading regional influencer campaigns across Asia.

Skills / Competencies

• Creative and able to turn market insights into effective influencer campaigns.

• Strong understanding of influencer/creator landscape and social media trends.

• Strong research, analytical, and strategic thinking skills.

• Strong project ownership and stakeholder management skills.

• Have strong negotiation skills.

• Fluent in English and Thai, additional Asian languages are a plus (KR/JP/VN).

Preferred Qualifications

• Experience in trading, finance, fintech, or related industries is a strong plus.