Influencer Marketing Manager

This role will lead regional KOL and influencer marketing initiatives across Asia, transforming market insights and industry trends into creative, data-driven strategies. The role will manage campaigns end-to-end, from research, planning, and influencer selection through negotiation, execution, optimization, and performance reporting.

You will collaborate closely with local market teams, agencies, and internal stakeholders to identify the right creators, develop impactful campaigns, and drive measurable business results across Asian markets.

Requirements:

• 5+ years of experience in KOL / influencer marketing.
• Proven experience leading and managing regional influencer campaigns across Asia.
• Strong creative skills with the ability to translate market insights into effective influencer strategies and campaigns.
• Strong understanding of the influencer/creator landscape, social media platforms, and emerging trends.
• Strong research, analytical, and strategic thinking skills.
• Strong project ownership and stakeholder management skills.
• Excellent negotiation and communication skills.
• Experience in trading, finance, fintech, or related industries is a strong advantage.
• Fluent in English and Thai. Additional Asian languages such as Korean, Japanese, or Vietnamese are a plus.

Job Descriptions:

• Research influencer marketing trends, emerging creators, and market opportunities within the trading and financial industry across Asia.
• Develop creative and data-driven influencer marketing strategies and campaign concepts based on market insights and audience behavior.
• Take full ownership of regional influencer projects from planning and strategy through execution, optimization, and performance reporting.
• Work closely with local market teams to identify, evaluate, and manage relevant influencers and content creators across Asian markets.
• Collaborate with local teams and external agencies to coordinate and execute influencer campaigns in each market.
• Build and maintain strong relationships with influencers, creators, agencies, and other external partners.
• Lead influencer negotiations, including rates, deliverables, contracts, and campaign terms.
• Monitor campaign performance and optimize strategies based on data and results.
• Prepare campaign performance reports and provide actionable insights to improve future campaigns.
• Fluent in English and Thai (Thai citizen).