Junior Marketing Specialist

Junior Marketing Specialist

About Pancake:

• Pancake is a modern, fast-growing SaaS platform that helps businesses manage all customer conversations - from WhatsApp, Instagram, Facebook, and more - in one smart, unified dashboard.
• Over the last 5 years in Thailand, we've built a strong client base and solid brand presence. Now, we're ready to scale up fast - and we're looking for a Junior Marketing Specialist who can drive Pancake's next stage of growth in the Thailand.
• If you love working in a dynamic tech environment, building creative campaigns, and turning ideas into results, this is your place.

What We're Looking For:

• Experience: 1-3 years in Growth, Partnerships, and Marketing - ideally in SaaS, technology, or Digital Marketing.

Proven experience in lead generation and partner/community-led growth.

• Deep understanding of the Thailand's digital landscape, SMEs, and e-commerce ecosystem.
• Ability to work with and grow communities and coaches relevant to SMEs and the e-commerce ecosystem.
• Strategic yet hands-on: you can plan big and execute fast.
• Strong with social media and event/partnership marketing.
• Creative thinker with analytical insight (Excel/Google Sheets, dashboards)
• Excellent communication and project management skills.
• Language: Fluent in Thai and English.

What You'll Do

• Drive Market Growth: Develop and execute localized partnership and marketing strategies to grow Pancake's presence and reputation across Thailand.
• Generate Qualified Leads: Plan, launch, and execute local partnerships and marketing campaigns (social media, events, partnerships) that attract high-quality leads for the sales team.
• Create Local Impact: Generate leads via Community and Training engagements.
• Own Events & Partnerships: Lead and manage on-ground events, trainings, and collaborations with key partners (especially Meta, TikTok, and local tech and marketing players).
• Localize Content & Brand: Translate global marketing messages into local, engaging storytelling - keeping Pancake's voice modern, authentic, and relevant to the Thai audiences.
• Measure & Optimize: Track and analyse marketing performance, share actionable insights, and push for creative yet data-driven improvements.

Please send your detailed application to [Confidential Information]