Key Account Executive (eCommerce)

Job Summary

Key Account Executive (eCommerce) is responsible for managing daily eCommerce sales operations across platforms (Shopee, TikTok Shop, Lazada, D2C / LINE), ensuring strong execution of campaigns, and controlling team performance at the operational level. The role focuses on data analysis, performance tracking, and ensuring all sales activities are executed effectively to achieve targets set by the eCommerce Manager.

Key Responsibilities

1. Sales Execution & Performance Control

• Execute sales plans and ensure daily, weekly, and monthly targets are achieved
• Monitor sales performance and take immediate action to fix issues
• Control team execution to ensure all tasks are completed accurately and on time
• Support sales growth through strong operational control and follow-up

2. Channel Management

• Manage day-to-day operations across Shopee, TikTok Shop, Lazada, and other channels
• Ensure all platforms are updated (pricing, stock, content, promotions)
• Coordinate with platforms and internal teams to resolve issues quickly
• Support expansion of new channels when assigned

3. Campaign Execution

• Execute platform campaigns (Mega Campaigns, Double Day, Payday, Flash Sale, ads support)
• Ensure campaign setup is correct and completed on time
• Monitor campaign performance and adjust actions to improve results
• Support basic ads performance tracking (traffic, conversion, ROI)
• Coordinate with creators, affiliates, and live-commerce hosts as assigned

4. Product & Sales Analysis

• Analyze sales data (SKU performance, daily sales, conversion rate)
• Identify top-selling products and underperforming items
• Provide recommendations based on data (pricing, promotion, stock planning)
• Support product selection based on performance, not assumption

5. Team Coordination & Control

• Coordinate and control team members to ensure smooth daily operations
• Assign tasks clearly and follow up until completion
• Monitor team performance and ensure accountability
• Support team development through guidance and daily feedback

6. Operations Coordination

• Coordinate with marketing, and support teams
• Ensure stock availability and smooth order fulfillment
• Identify and escalate issues that impact sales or operations
• Ensure all processes are followed correctly

7. Reporting & Improvement

• Prepare regular sales reports (daily, weekly, monthly)
• Highlight key issues, performance gaps, and improvement actions
• Track key metrics such as sales, conversion rate, and stock movement
• Continuously improve work process based on data and results

Qualifications

• Fresh graduates are welcome to apply.
• Internship, university project, part-time work, or personal online-store experience is an advantage.
• Familiarity with Shopee, Lazada, TikTok Shop, or other online marketplaces is preferred but not required.
• Comfortable working with numbers and basic sales data.
• Basic proficiency in Microsoft Excel or Google Sheets.
• Good communication, coordination, problem-solving, and follow-up skills.
• Responsible, detail-oriented, proactive, and willing to learn.
• Able to manage assigned tasks and work in a fast-paced environment.
• Good working command of English.
• Exposure to Trade Marketing or Traditional Trade Account Management is an advantage but not required.