Key Account Manager, Bangkok / Eastern Thailand

RESPONSIBILITIES

• Build, maintain, and strengthen relationships with key on-trade accounts, wholesalers, and distributor partners.
• Lead and motivate the distributor sales team to achieve agreed sales targets.
• Drive engagement and focus of distributor sales teams on the assigned portfolio of premium brands.
• Ensure effective distribution of the brand portfolio across on-trade and wholesale channels, aligned with agreed brand and channel strategies.
• Deliver budgeted sales targets and volume objectives.
• Execute brand visibility initiatives within the on-trade environment.
• Work closely with key customers to drive commercial performance and long-term partnerships.
• Implement agreed Integrated Activity Plans (IAP), including channel strategies with and without distributors.
• Plan, execute, and evaluate brand promotions, activations, and events.
• Manage A&P budgets effectively, ensuring ROI and compliance with agreed plans.
• Manage partnership and pouring contracts to generate sustainable volume growth.
• Identify and secure new on-trade customers across assigned channels.
• Coordinate merchandising activities and deployment of Point of Sale Materials (POSM).
• Monitor and communicate competitor activities and market trends.
• Drive excellence in in-market execution standards through distributor collaboration.

SKILLS & EXPERIENCE

• Highly driven, results-oriented professional.
• Strong local language and English communication skills.
• Ability to communicate effectively across different organizational levels.
• Excellent presentation, interpersonal, leadership, and team management skills.
• Proactive mindset with strong ownership and accountability.
• Strong computer literacy, particularly in MS Office.
• Ability to interpret marketing strategies and translate them into actionable commercial plans.
• Solid experience in budget management and value-driven decision making.
• Well-organized, resilient, and persistent in achieving objectives.

PERSONAL QUALITIES

• Strong communication and negotiation skills.
• Natural leader, proactive and collaborative team player.
• Ability to drive cross-functional effectiveness.
• Decisive, agile, and able to adapt quickly in a dynamic environment.