Manager - Commercial Management

Key Responsibilities:

1. Commercial Strategy

• Conduct and utilize market research and shopper studies to understand customer behavior across all categories.

• Develop commercial foresight and strategic direction for all categories in alignment with company strategy.

• Analyze business performance by category and by location to maximize sales and provide commercial recommendations.

• Analyze product trends within King Power and across the travel retail industry in domestic and Asia Pacific markets to develop an optimal product portfolio.

• Plan and recommend pricing strategy through pricing research across domestic and Asia Pacific duty-free markets to ensure competitiveness versus other duty-free operators.

• Coordinate with merchandising and shop operations teams to explore new customers, develop new products (including King Power Group exclusives), and support shop and product relocations to maximize sales.

2. Commercial Performance & Analytics

• Track commercial performance and develop analytical tools and visualizations to monitor overall performance, including sales target achievement.

• Analyze merchandising-related data to uncover actionable insights that improve category and brand performance.

• Collaborate with category management and planning teams to deliver data-driven insights that optimize product mix, pricing, and inventory.

• Identify risks and opportunities and drive corrective actions.

• Perform pricing and promotion analyses to define optimal pricing and promotional strategies that maximize profit, increase sales, and enhance customer satisfaction.

3. Pricing, Promotion & Margin Governance

• Define and manage pricing strategy by category together with the category team.

• Monitor price competitiveness against key travel retail benchmarks.

• Protect margin while supporting sales growth and brand equity.

4. Space, Assortment & Productivity Management

• Optimize space allocation to maximize sales and margin per square meter.

• Review SKU density and space productivity.

• Lead proposals for space reallocation based on ROI analysis.

5. Stakeholder & Partner Management

• Act as a key commercial partner to Store Operations, Marketing & Branding, Design & Development, Corporate Strategy and Brand partners.

• Challenge assumptions and decisions using data and commercial judgment.

• Ensure alignment between strategy, execution, and financial outcomes.

Qualifications

• Bachelor's degree or higher in Business, Marketing, Economics, Finance, Data Analytics, or related fields.
• 5+ years of experience in Commercial, Category Management, Merchandising, Business Analytics, or Strategic Planning.
• Strong analytical skills with the ability to translate data into actionable business insights.
• Experience in pricing strategy, promotion planning, category performance, and commercial analysis.
• Proficient in Excel.
• Strong stakeholder management, communication, and presentation skills.
• Experience in Retail, Travel Retail, FMCG, Luxury Retail, or Consumer Goods is preferred.
• Fluent in English with strong communication and presentation skills.