Manager, Visual Merchandising (Multi-brand Stores)

About Central Pattana:

Central Pattana Public Company Limited is on a mission to shape the future of retail-led property development and lifestyle destinations for all. We are seeking highly passionate and talented individuals to join our dynamic team and play a crucial role in driving innovation and creating engaging retail experiences.

About the Role:

Lead the creative and visual merchandising direction for CPN's multi-brand retail concepts, including Comma And (Fashion & Lifestyle) and Hug Craft (Modern Thai Craft). This role is responsible for translating brand and commercial strategies into compelling in-store experiences, ensuring cohesive visual presentation, effective product placement, and engaging retail environments that attract customers and support sales performance.

Roles & Responsibilities

1. Visual Merchandising Strategy & Creative Direction

• Develop and implement creative visual merchandising strategies across CPN's multi-brand concept stores.
• Create store themes, visual concepts, and annual visual merchandising calendars aligned with brand positioning and business priorities.
• Ensure consistent and cohesive visual standards across stores and campaigns.

2. Store Layout & Visual Execution

• Manage the end-to-end visual merchandising process, from initial layout and concept development through final execution.
• Design and execute engaging window displays, mannequins, signage, promotional displays, and in-store visual elements.
• Optimize product placement, store layout, and customer flow to enhance the shopping experience and support sales performance.

3. Campaign & Store Experience

• Translate seasonal campaigns, promotions, and brand initiatives into visually engaging store experiences.
• Ensure visual presentations are both aesthetically appealing and commercially effective.
• Maintain high visual standards and attention to detail across all customer touchpoints.

4. Store Opening & Retail Support

• Lead visual merchandising preparation and setup for new store and pop-up store openings.
• Provide visual merchandising coaching and guidance to store managers, sales staff, and retail teams.
• Partner with relevant internal teams to ensure smooth and timely implementation of visual initiatives.

Qualifications

• Bachelor's degree or higher in Fine Arts, Visual Communications, or a related field.
• Minimum 5 years of experience in Creative & Visual Merchandising and store decoration, preferably within the fashion retail industry.
• Experience working with multi-brand retail stores is an advantage.
• Proven experience in visual merchandising execution, including window displays, store decoration, and campaign installations.
• Proficiency in visual design programs with a strong portfolio is preferred.
• Strong creative vision and aesthetic sensibility with excellent attention to detail.
• Strong leadership, negotiation, and project coordination skills.
• Ability to work collaboratively with retail teams and multiple stakeholders.
• Fluent in both Thai and English, with strong verbal and written communication skills.