Market Research & Insights Specialist - Marketing, MariBank

3-5 Years

Job Description

Job Description

Independently design, plan, and execute research scope and deliverables, including surveys, in-depth interviews, focus group discussions and workshops
Triangulate primary research with inputs from other available data sources, including internal data, external market research and secondary data
Analyze findings, write story-driven reports, provide actionable recommendations and present to stakeholders
Research, analyze, and present key changes for competitor products on a regular basis
Monitoring of customers sentiment and drive improvements to create delightful customer experiences
Conduct ad-hoc customised research pieces (including surveys, interviews, and secondary research) to identify customer perceptions, validate concepts, and translate findings into actionable insights to inform business strategy
Conduct concept testing to evaluate new products, ad campaigns, and/or features before launch.
Manage regular measurements such as NPS and Brand Health Tracker, and benchmark against competitors

Requirements

A Bachelor's Degree in Business, Marketing, Psychology equivalent
At least 3 years of relevant experience in customer research or customer experience with banks, FinTech, research or consulting firms is preferred
Good knowledge of Microsoft Office Suite (Excel, Word, PowerPoint) and survey programming platform like Qualtrics / Alchemer
Highly collaborative and analytical with good verbal and written communication skills
Demonstrated ability to coordinate and manage various deliverables while liaising with a diverse range of stakeholders
Comfortable working in a fast-paced and dynamic environment with ambiguity