Marketing Analyst

Join a leading digital platform company and help drive data-informed marketing decisions across multiple consumer services. This opportunity is ideal for recent graduates or early-career professionals who are passionate about data, consumer behavior, and digital marketing.

Key Responsibilities

• Monitor and analyze marketing performance across the full customer journey, from acquisition to retention.
• Prepare and maintain recurring reports, dashboards, and performance summaries.
• Analyze user behavior, segmentation, campaign performance, and retention trends.
• Identify actionable insights and opportunities to improve marketing effectiveness and business growth.
• Support A/B testing, campaign measurement, and marketing experiments.
• Collaborate with stakeholders to translate data into meaningful business recommendations.
• Leverage AI tools to enhance analysis, reporting, and insight generation.

Requirements

• Bachelor's degree in marketing, Business Administration, Economics, Statistics, or a related field.
• 0–2 years of experience in Marketing Analytics, Data Analytics, Digital Marketing, or related areas (Fresh Graduates are welcome).
• Strong analytical thinking and problem-solving skills.
• Proficient in Microsoft Excel or Google Sheets (Pivot Tables, formulas, data analysis).
• Good communication skills in Thai and working proficiency in English.
• Passion for consumer behavior, digital marketing, and data-driven decision making.

Preferred Qualifications

• Experience with analytics tools such as Google Analytics, Looker Studio, Mixpanel, or Power BI.
• Basic knowledge of SQL.
• Experience in digital marketing, segmentation analysis, or performance reporting.
• Familiarity with AI tools such as ChatGPT, Copilot, Gemini, or similar platforms.