Marketing Communications Manager

Job Summary:

CFMOTO TRADING(THAILAND) is looking for a dynamic and results-driven Marketing & Communication Manager to spearhead our brand growth in Thailand. In this pivotal role, you will be the driving force behind our brand launch , and high-impact event execution.

This position is ideal for someone who possesses keen market insight, creative planning abilities, familiar with the Thailand market characteristics and young consumer behavior.

CFMOTO TRADING (THAILAND) is a 100% subsidiary company of CFMOTO, visit our global website to explore more about our brand and product: https://www.cfmoto.com/global.

Job Responsibilities:

1. Brand Strategy and Communication Planning: Building on the CFMOTO brand strategy, develop annual brand communication plans and marketing calendars; coordinate brand positioning, VI system management, and the market-oriented expression of the brand's spirit to support the cultivation of a high-end brand image and enhance market awareness;

2. Integrated Marketing and Campaign Management: Plan and execute nationwide brand marketing campaigns, event-based marketing, motorcycle owner events, and cross-industry collaborations; coordinate the integration of online and offline communication resources to create brand events with industry-wide influence, driving lead generation and brand premium;

3. Digital Marketing and Content Ecosystem: Build the CFMOTO brand's digital marketing matrix; coordinate content and traffic operations across the official website, social media, short-video platforms, and private communities; establish a user-driven content co-creation mechanism to achieve dual growth in brand visibility and lead conversion;

4. Marketing Materials and Channel Empowerment: Oversee the design and production of brand promotional materials, sales tools, and point-of-sale display standards; provide marketing training, event plans, and material support to the dealer network to enhance brand presentation consistency at the point of sale;

5. Budget Management and Performance Evaluation: Prepare the annual marketing budget, establish an ROI evaluation system for marketing campaigns, optimize resource allocation efficiency, and ensure that the return on marketing investment meets expected targets;

6. Team Building and Cultural Implementation: Build a professional marketing team and cultivate marketing talent; implement corporate culture to foster an innovative and efficient team atmosphere.

Requirements and Qualifications:

1. Bachelor's degree or higher; preference given to candidates with degrees in marketing, advertising and communications, business administration, or related fields;

2. At least 8 years of brand marketing experience in new retail, high-end consumer goods, or automotive industry. Proficiency in all aspects of brand communications, digital marketing, and integrated marketing; at least 3 years of team management experience at a comparable management level;

3. Possess keen market insight and creative planning abilities, with the capacity to independently lead large-scale brand marketing campaigns; demonstrate excellent cross-departmental coordination and resource integration skills; be proficient in new media operations and content marketing; candidates with experience in building digital marketing systems will be given priority;

4. Familiar with the Thailand market characteristics and young consumer behavior; possesses a deep understanding of racing culture and the riding lifestyle;

5. Possesses excellent leadership and team management skills, capable of leading a team to achieve brand goals; able to work well under pressure and willing to travel;

6. Proficient in English as a working language.