Marketing Communications Manager

You will be responsible for the overall control and direction of the marketing function with regard to planning, budgeting, development and implementation of marketing plans and programs in areas including market research, exhibition sales and visitor promotion, media advertising, public relations.

Responsibilities

• Work closely with the project team, internal and external stakeholders to plan and implement marketing campaigns, monitor progress and ensure timely delivery.
• Strategize and create campaigns and activities to drive visitors to the show, ensuring that the shows meet their targeted visitors.
• Create compelling content for e-newsletters, social media, and event websites. Ensure all communications are engaging and aligned with brand messaging.
• Oversee the creation of event promotional materials, including brochures, banners, and digital assets, ensuring consistency across all channels.
• Optimize online marketing campaigns using SEO, SEM, and analytics tools to track performance and improve ROI.
• Conduct detailed market research to provide actionable insights into emerging trends, industry developments, and competitor activities to inform strategy.
• Establish and maintain relationships with media partners to negotiate collaborations, secure editorial coverage, barter, and maximize event exposure.
• Collaborate with PR agencies to craft press releases, media kits, and talking points for event spokespersons.
• Plan and monitor marketing budgets, ensuring optimal allocation of resources for maximum impact.
• Lead on-site marketing efforts during events, including managing media inquiries, coordinating live updates on social channels, onsite media relations, and ensuring brand representation.
• Maintain and utilize CRM systems (e.g., Salesforce) to manage contact databases, track leads, and drive attendee engagement.

Requirements:

• The position requires a strong sense of responsibility, teamwork, strong interpersonal skills to develop effective long-term relationships with stakeholders as well as the ability to deliver results independently.
• Strong in written and spoken English and Thai is a must.
• About 8 years of experience in marketing.
• At least 1 year of experience managing a team or project management.
• Working experience in the MICE industry, gaming industry, education industry, or logistics industry is an advantage.
• Hands-on experience using some of the following applications is preferred: Adobe photoshop/illustrator, Canva, Salesforce, Pardot, Google Analytics, MailChimp, HubSpot.
• Hands-on experience in digital marketing.