Marketing Event Executive

About LG Electronics

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, Life's Good, embodies our commitment to ensuring a happier, better life for all.

With a rich history spanning over six decades and a global presence of more than 100 subsidiaries, we operate on a truly global scale. Since our establishment in 1958, our dedication to enhancing lives worldwide through innovative products has remained unwavering. Our business domains include Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions.

Our management philosophy, Jeong-do Management, embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of Customer-Value Creation and People-Oriented Management, these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom, fostering a collaborative work environment.

Join us and become a part of a company that is not just about creating solutions for a better life, because at LG, Life's Good.

About the job

The Marketing Campaign Staff for LG Subscribe is responsible for driving the strategic development and execution of both Below-the-Line (BTL) and Integrated Marketing Communications (IMC) campaigns. This role involves creating and implementing innovative marketing initiatives to promote the LG Subscribe brand across various channels, with a focus on enhancing brand visibility and engagement through both offline and online activities.

Responsibilities

• Development and execution of LG Subscribe BTL & IMC campaign
• Planning and execution of Subscribe event and campaigns (BTL)
• Formulating innovative and all aligned Subscribe IMC campaign including event and all MKT channels execution as Subscribe anniversary campaign
• Promotion of the brand through offline channels
• Management of monthly event support for internal event as Organization (LSM) award and etc
• Management of monthly event operation work cross Subscribe x other BU, Corporate MKT, B2B and etc.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum 3 years of experience in marketing, with a strong focus on campaign management and event coordination.
• Good command in English and Thai